Asia Whatley

About Asia Whatley

I don’t just run campaigns—I architect high-velocity growth loops that maximize CLV and drive predictable, sustainable revenue. I combine data science, behavioral psychology, and rapid experimentation to optimize the full user lifecycle.What I deliver: • Acquisition & Activation: Profitable channels + optimized first user experience → Trial Signups +75%, Activation +40%,$2M+ revenue. • Retention & Referral: Multi-channel engagement (email, in-app, push) → Monthly Churn <2%, churn down 20%, turning users into brand advocates. • Monetization & LTV: Pricing & feature adoption optimization → ARPU up, CAC < LTV, conversions 2% → 5%, CTR +15%, creating repeatable, scalable revenue growth.I build repeatable, high-ROI growth systems that scale across teams, channels, and markets. My work delivers predictable results that move the business forward, making me a strategic investment for organizations ready to grow efficiently and sustainably.

Experience

1. Growth Marketing Manager

   Google

   Aug 2022 — Present

   Optimized user acquisition campaigns on search and display channels, boosting qualified leads by 25% and lowering cost per acquisition to achieve scalable ROI for Google’s growth strategies.• Analyzed performance of cross-channel campaigns and applied data-driven tactics for leadership to focus on impactful growth opportunities and replicate successful experiments across various products.• Worked with product and sales teams to enhance onboarding and nurture flows, enhancing user activation and retention measures and showcasing a track record of delivering measurable revenue results.

Education

• San Diego State University

  Business

  2015