Ashwin Kumar
Senior Product Manager - Product Visionary, First-Mover Innovator, Growth Architect
- Role
- Senior Product Manager at Kasturi & Sons, Ltd
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Ashwin Kumar
Visionary Senior Product Manager specializing in mobile-first digital platforms that…
Experience
Senior Product Manager
Jan 2015 — Present · Chennai, IN
Identified the need to boost engagement on web and mobile channels, convinced leadership with user-behavior analysis and A/B test plans, and oversaw UX redesign and feature roll-out - driving a 30% increase in user engagement and a 33% rise in ARPU.Conceived and launched a mobile-first digital property from scratch, integrated user-driven personalization into the MVP release, and led cross-functional teams to scale it to 1M monthly uniques.Identified the opportunity to monetize power users with a subscription offering, secured stakeholder buy-in through user research and financial forecasting, and launched and scaled the service to achieve a $10K monthly revenue run rate.Identified the need for an enhanced article page to improve story completions, coordinated UX, development, and analytics teams, and optimized designs - resulting in a 30% jump in completion rates.Conceived a company-follow feature with automated notifications, secured buy-in through data-backed projections, and launched, acquiring 10K new users monthly - enriching first-party data and retention.Drove 1-N scale of a mature product by optimizing site architecture and growth funnels - adding 3M monthly uniques and unlocking new subscription and ad revenue streams.
Education
Wigan and Leigh College
PGDBM
2005 — 2007
SRM Arts and Science College
Bachelor of Science (B.Sc.) (University of Madras)
2002 — 2005
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