Ashwin Posthumus

About Ashwin Posthumus

I am a dynamic and results-driven leader with deep experience in customer journey design, strategic leadership, and leading high-performance teams across the automotive, retail, and leisure industries. I’m passionate about building seamless ownership experiences that drive loyalty, retention, and meaningful business growth.Currently, I serve as Lead Product Owner, Lifecycle Retention at Lucid Motors, focused on transforming the ownership journey to help turn first-time Lucid drivers into lifelong fans. After three incredible years leading Delivery Experience and Inside Sales across Europe, I’ve now transitioned to our U.S. headquarters—a goal I set when I first joined Lucid.My career has centered around scaling new programs, improving customer satisfaction, and delivering operational excellence. At Lucid, I launched the first vehicle deliveries in key European markets, built the initial delivery teams, and later expanded my scope to lead Inside Sales across the region. Now, I’m focused on post-purchase retention, working across product, marketing, and operations to build strategies that grow long-term customer value.With a background spanning fast-growth startups, global organizations, and entrepreneurial ventures, I bring structure, creativity, and a customer-first mindset to every challenge. I thrive in cross-functional environments and enjoy turning complex goals into clear, executable strategies.Key Strengths:• Customer Journey Design – Creating ownership experiences that drive satisfaction, retention, and repurchase• Strategic Leadership – Leading cross-functional teams and executing initiatives aligned with long-term goals• Sales & Delivery Expertise – Aligning pre- and post-sale operations to create a unified customer experience• High-Performance Teams – Building and empowering teams that consistently exceed targets• Global Perspective – Successfully operated across European markets, now applying that experience on a global scaleCareer Highlights:• Lucid Motors – Launched delivery operations in Europe, scaled Inside Sales, and now lead global retention from HQ• Coolblue – Managed the flagship XXL store and drove strategic growth from HQ across all markets• Entrepreneurship – Founded and scaled multiple e-commerce brands with strong revenue growth• IKEA Group – Drove measurable sales gains through customer-focused retail strategy• Walt Disney World – Promoted rapidly for performance and leadership, sparking my passion for experience designLet’s connect and explore how we can build the future of customer experience—together.

Experience

1. Lead Product Owner Lifecycle Retention

   Lucid Motors

   Jun 2025 — Present · Newark, CA, US

   Design and implement data-driven retention strategies that extend Lucid ownership beyond the first vehicle — driving loyalty, repurchase, and brand advocacy.• Lead cross-functional programs across product, sales, marketing, and service — turning customer insights into scalable, experience-driven solutions.• Translate business goals into agile product roadmaps, prioritizing enhancements that grow long-term customer value and align with Lucid’s global vision.

Education

• Breda University of Applied Sciences

  HBO, Theme Park Management - Leisure Management

  2011 — 2015

• Jan van Brabant College

  HAVO, Economics and Management

  2004 — 2010

Skills

• Theatre
• Photo Editing
• Photoshop
• Coaching
• Hospitality Management
• Imagineering
• Audio Editing
• Video Editing
• Microsoft Word
• Photography
• Leadership Through People
• Social Media
• Marketing Communications
• Presenting
• English
• Marketing
• Pitching
• Hospitality
• Dutch
• Powerpoint