Ashwin Jayakumar

About Ashwin Jayakumar

I head digital marketing with a focus on performance, lifecycle, SEO, and martech — basically, everything that moves the needle across the funnel.On any given day, I\'m juggling media plans, customer journeys, dashboards, SEO audits, chatbot flows, or a hundred tiny experiments that (hopefully) add up to something meaningful. I enjoy building systems that scale, simplifying complexity, and making sure our digital presence is not just active — but effective.What I work on:• Performance marketing across paid channels• CRM + automated journeys via SFMC and Yellow.ai• SEO and blog/content strategy• Martech and automation (bots, DID, integrations, dashboards)• Web, GMB, social media, and ORM• Analytics and reporting through GA, SFMC, SFSC, Custom Graduated from MICA. Co-founded a few startups and dance clubs. Once voted Best Outgoing Student — now more interested in building things that last, make sense, and deliver value.Always up for solving hard problems, shipping good work, and having fun while doing it.

Experience

1. Senior Manager - Digital Marketing

   Narayana One Health

   Nov 2024 — Present · Bengaluru, IN

   As Head of Digital, I lead a high-performing team across key verticals such as growth marketing, lifecycle marketing, automation, SEO, and brand presence. My core areas of responsibility include: Performance Marketing• Lead strategy and execution across paid channels including search, social, display, and programmatic• Focus on full-funnel performance, media efficiency, and revenue impact• Align campaign objectives with broader business KPIs SEO & Content• Oversee technical and content-led SEO, including blogs and landing pages• Conduct keyword research, on-page/off-page optimization, and audits• Drive consistent growth in organic traffic and rankings Lifecycle Marketing• Build and manage journeys through Salesforce Marketing Cloud – both manual and automated• Leverage Yellow.ai to create conversational, trigger-based experiences• Drive user engagement, retention, and reactivation through lifecycle flows Martech & Automation• Own chatbot journeys, DID setup, and platform integrations• Evaluate and deploy martech tools to improve efficiency and scalability• Collaborate cross-functionally on data and automation infrastructure Social Media & ORM• Lead content and engagement across social platforms• Monitor and respond to customer feedback through ORM practices• Strengthen brand reputation through active digital listening Digital Analytics & Experience• Manage GA implementation, dashboards, and performance reporting• Oversee website content, GMB profiles, and blog performance• Build insights dashboards using SFMC, SFSC, and Airo

Education

• MICA | The School of Ideas

  PGDM-C, Marketing

  2019 — 2021

• NSS Engineering College

  Bachelor of Technology (BTech), Computer Science & Engineering

  2012 — 2016

• MES Indian School

  High School, Computer Science

  1999 — 2012

Skills

• Team Leadership
• Java
• Python
• C
• Programming
• Javascript
• Qlikview Development
• Leadership
• Html
• Web Development
• Teamwork
• Team Management
• Python Flask
• Public Speaking
• Git
• Linux
• Qlikview