Ashwini Nithyanandam
Director, Client Strategy and Media at CJ (Publicis Groupe)
- Role
- Director Client Strategy and Media at Publicis Groupe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ashwini Nithyanandam
Strategic business and marketing leader with 18+ years driving global client growth, digital transformation, and high-performing teams across the US, APAC, EU, and UK. Proven ability to scale organizations, manage complex portfolios, deliver revenue growth, and build future-ready capabilities using data, analytics, and innovation.
Experience
Director Client Strategy and Media
Jul 2025 — Present · IN
Driving team performance and client satisfaction: Developing and mentoring a high-performance account management team to ensure advertiser objectives are consistently met or exceeded. • Enhancing the competitiveness of our managed services offering: Leading strategic initiatives that differentiate CJ’s value proposition and improve retention and upsell opportunities through India led FPM accounts. • Financial performance and revenue growth: Managing financial plans for my portfolio, ensuring we meet revenue targets through renewals, upsells, and optimized media investments.• Expanded Leadership: Managing the EU and UK region operations and enabling seamless execution of tasks. This also involves removing any roadblocks that may arise and collaborating with the relevant stakeholders and BU heads. • Process Optimization: Champion efficiency and innovation across global workflows.• Financial Stewardship: Oversee budgets and resource allocation with strategic impact.
Education
Indian Institute of Management Bangalore
Creativity, Reinvention and Self Development for Global Managers
2014 — 2014
Great Learning
Post Graduate Program in Data Science and Business Analytics
Monash University
Master's degree, Communication Management and Media Studies
2004 — 2006
University of Madras
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
2000 — 2004
Skills
- Brand Development
- Press Releases
- Event Management
- Budgets
- Negotiation
- Social Media
- Business Development
- Digital Marketing
- Brand Management
- Marketing Strategy
- Online Marketing
- Direct Marketing
- Marketing
- Market Planning
- Public Relations
- Media Relations
- Market Research
- Social Media Marketing
- Advertising
- Marketing Communications
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