Ashwini Nithyanandam

Director, Client Strategy and Media at CJ (Publicis Groupe)

Role
Director Client Strategy and Media at Publicis Groupe
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ashwini Nithyanandam

Strategic business and marketing leader with 18+ years driving global client growth, digital transformation, and high-performing teams across the US, APAC, EU, and UK. Proven ability to scale organizations, manage complex portfolios, deliver revenue growth, and build future-ready capabilities using data, analytics, and innovation.

Experience

  1. Director Client Strategy and Media

    Publicis Groupe

    Jul 2025 — Present · IN

    Driving team performance and client satisfaction: Developing and mentoring a high-performance account management team to ensure advertiser objectives are consistently met or exceeded. • Enhancing the competitiveness of our managed services offering: Leading strategic initiatives that differentiate CJ’s value proposition and improve retention and upsell opportunities through India led FPM accounts. • Financial performance and revenue growth: Managing financial plans for my portfolio, ensuring we meet revenue targets through renewals, upsells, and optimized media investments.• Expanded Leadership: Managing the EU and UK region operations and enabling seamless execution of tasks. This also involves removing any roadblocks that may arise and collaborating with the relevant stakeholders and BU heads. • Process Optimization: Champion efficiency and innovation across global workflows.• Financial Stewardship: Oversee budgets and resource allocation with strategic impact.

Education

  • Indian Institute of Management Bangalore

    Creativity, Reinvention and Self Development for Global Managers

    2014 — 2014

  • Great Learning

    Post Graduate Program in Data Science and Business Analytics

  • Monash University

    Master's degree, Communication Management and Media Studies

    2004 — 2006

  • University of Madras

    Bachelor of Engineering (B.E.), Electrical and Electronics Engineering

    2000 — 2004

Skills

  • Brand Development
  • Press Releases
  • Event Management
  • Budgets
  • Negotiation
  • Social Media
  • Business Development
  • Digital Marketing
  • Brand Management
  • Marketing Strategy
  • Online Marketing
  • Direct Marketing
  • Marketing
  • Market Planning
  • Public Relations
  • Media Relations
  • Market Research
  • Social Media Marketing
  • Advertising
  • Marketing Communications

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Ashwini Nithyanandam — Director Client Strategy and Media at Publicis Groupe in Bengaluru, KA, IN | Unifers