Ashwini Tallapally
Data Scientist @Lowe's Companies, Inc.
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WORK HISTORY
Data Scientist @Lowe's Companies, Inc.
Mooresville, NC, US
Collaborated with cross-functional teams to ensure tests were designed and implemented correctly• Developed and executed AB testing strategies for websites. Developed and maintained documentation of testing processes and results for future reference• Responsible for monitoring testing traffic for control of data pollution Researches and identifies opportunities for stakeholders and product management to drive higher results based on retail market, customer, and behavioral data. • Proficiency in building and validating customer experience using FullStory.• Extracted and examined large data sets from BigQuery to provide innovative data driven insights using SQL and data modeling techniques.• Collaborated with product, engineering, and design teams to ensure tests were aligned with business goals and user needs• Analyzed test results and presented recommendations to senior management for implementation• Proficiency in analyzing data from web analytics tools such as Adobe Analytics• Proficiency in building, maintaining, and validating Excel reports and models• Conduct ad hoc and deep dive analyses to derive insights and recommendations related to digital trends and consumer behavior on various digital assets• Created reports and dashboards for real time insights on key metrics for various levels of stakeholders.• Working on JIRA tickets related to Adobe Analytics dashboard, Ad-hoc Analysis reporting process documents, tracking issues etc.
EDUCATION
Murray State University
Technology Management
ABOUT ASHWINI TALLAPALLY
Architectural knowledge and experience in building complex web sites with efficiency and quality. Achieve more experience on A|B Testing and Web Analytics which would also enable me to achieve knowledge on data quality, traffic and revenue of a website. Skilled in various tools and technologies including HTML, CSS, JavaScript, jQuery, Adobe Analytics, Adobe Target, TealiumIQ (tags and data layer management), Ensighten, Adobe Launch and AudienceStream with the standard procedure of following SDLC methodologies of Agile, and Scrum.
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