Ashwini Vispute Sonar
Strategic Marketing | IMEA | Rigid Packaging | Go-to Market Strategy
- Role
- Marketing Specialist at H.B. Fuller
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Ashwini Vispute Sonar
Working with startups for 3 years to passionately drive results in demand generation with a strong market research and data driven marketing strategy. I have 1 year of Product Research and Development experience at the Indian Institute of Technology Bombay (Patent & designed medical device used in 75+ surgeries) along with 1 year of teaching experience at the University of Mumbai. These experiences bring strong analytical skills to excel in data driven marketing.To date, I have a track record of delivering every project on time, with outstanding results, and I am driven to take on new challenges.#socialmediamarketing #productmarketing #content #demandgeneration #marketresearch #events #strategy
Experience
Marketing Specialist
Mar 2024 — Present · Pune, IN
Providing project management and marketing support for all new product developments (NPDs) via the Stage Gate process for the assigned segments and region:• Ensuring compliance with Stage-Gate requirements• Coordinating voice of market / market research / voice of customer in early stages• Contributing to value prop definition and product position plan• Coordinating product launch plan with key stakeholders and see to executionContent Creation and Events• Working with the marcom team to create sales tools such as presentations, videos, newsletters, blogs, social media posts, sell sheets, etc.• Leading event coordination and manage to the budget established with the segment leader• Finding, securing, and executing on opportunities to showcase our experts to the market (ex. speaking spots at seminars, training video for a group of strategic customers, etc.)Product Line Management and Pricing• Working with the global marketer, segment leader, and regional sales leader to ensure pricing segmentation is accurate in FLIP• Being the point person who is knowledgeable on the promote, maintain, and eliminate product line for the assigned segments in IMEA• Coordinating any changes to ERP or formulation systems in the region that are needed to manage the product line.• Taking charge of managing product profiles, ensuring accurate and up-to-date information is maintained for effective product management.
Education
K. J. Somaiya Institute of Technology
M. Tech, CAD/CAM and Robotics
2014 — 2016
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