Ashwini Sheoran

Experience

1. Google Ads Analyst

   Accenture

   Feb 2024 — Present · Gurugram, IN

   Provide comprehensive support to advertisers across the United Kingdom and Ireland throughout the campaign lifecycle. Creating, managing, and optimizing advertising campaigns on Google\'s advertising platform. This includes tasks such as:Keyword Research: Identifying relevant keywords that potential customers are likely to use when searching for products or services.Campaign Setup: Creating campaigns, ad groups, and ads within the Google Ads interface.Ad Copywriting: Writing compelling ad copy that attracts clicks and drives traffic to the desired landing pages.Bid Management: Setting bids for keywords and managing budget allocation to maximize the return on investment (ROI).Performance Monitoring: Regularly monitoring campaign performance metrics such as click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA).Optimization: Making adjustments to campaigns based on performance data to improve targeting, ad copy, bidding strategies, and overall campaign effectiveness.Overall, the goal of Google Ads work is to drive relevant traffic, generate leads, and increase conversions for businesses through targeted online advertising campaigns.

Education

• Maharshi Dayanand University

  Master of Education - MEd

  2018 — 2020

• Regional college of Education, Bhopal

  B.A B.Ed

  2014 — 2018