Ashwini Rao
- Role
- Senior Business Analyst at Seq
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Ashwini Rao
Growing up between Cairo, Dubai, Bangalore and Mumbai - I\'ve always been quick to adapt…
Experience
Senior Business Analyst
Jun 2020 — Present
Sequoya\'s suite of products uses advanced data science to synthesize sales & promotion data insights: Channel performance, shopper behavior, Strategies to optimize trade spends • Analyze multisource syndicated data to draw insights such as Competitor interaction, Channel switching, Category Impact after Sales Price Increases and Temporary Price Reduction in volume & revenue lifts per PPG, incremental $SOM and cannibalization due to Promo Packs & New launches. • Primarily work on post promotion analytics to identify opportunities to optimize promotion design, spends & margins at key retailers • Design and implement pricing & promo scenario simulations to balance and reproportion pricing and promotion budgets. • Work with KPIs such as Lift, Margins,$SOM,$SOV,$SOB, ASP & Elasticity for decision making for an assortment of brands & categories. • Analyze and decompose historical sales trends, demand drivers including regular price changes, promotion depth and frequency, elasticities, seasonality, calendar events and cross elasticities, in order to develop econometric forecast models, and polish forecast results. • Automate and streamline report delivery along with comprehensive documentation on the statistical backing behind each solution • Collaborate with Category Management, Sales & Analytics teams to implement data driven pricing solutions at top CPG Manufacturers/brands in the US and LATAM
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.