Ashwini Kumar

WORK HISTORY

EDUCATION

ABOUT ASHWINI KUMAR

I, Ashwini Kumar, have been working as an SEO Manager for approximately 10 years. During this time, I have contributed my expertise to various IT organizations. My responsibilities have encompassed SEO, SMO, SEM, Google Adwords, and PPC. Thanks to my analytical and software skills, I\'ve been able to stay ahead of the curve and understand new technologies, successfully completing search engine optimization and social media projects. I hold a Master of Computer Application (MCA) degree, which has played a crucial role in shaping my career. I obtained this qualification from Vidya Bharti Mahavidyalaya College, affiliated with Sant Gadge Baba Amravati University in Maharashtra. Responsibility- SEO strategies and plan to implement campaigns to grow the user base and improve brand awareness. Organic Online Lead Generation for all Financial Products Use SEO techniques to drive targeted traffic for non-brand and generic terms and how to take advantage after the update of each algorithm. Experiments on the user journey to improve the conversion rate of the website. Create and implement inbound marketing strategies to generate more organic traffic and leads for clients. Suggest content writers on how to generate SEO rich content for the website. Double the web traffic within in three months. Create the Month on Month SEO roadmap to achieve the target within the given timeline. How to include keywords, writing, internal linking and semantic HTML using SEO best practices to the user experience (“UX”) team. Managing Google Adwords Campaign Management, Ad Campaign Optimization(PPC), Facebook and other paid-marketing Managing Social-media marketing Ads and promotions through Facebook, Twitter, LinkedIn and various other media Design SEO Dashboard and manage Leads from LMS.