Ashwin Maharshi Yadav

About Ashwin Maharshi Yadav

As an accomplished Ecommerce Specialist, my primary focus is on driving sales and ensuring an exceptional online shopping experience for our customers. Here are some key tasks I have successfully completed: 1. Developed effective sales strategies that leverage insights, industry standards, and emerging trends to boost sales on more than 200 online store. Transformed social media platforms into profitable channels through engaging strategies that drive conversions and maximize their potential. Oversaw and managed the work of team, copywriters, and graphic designers to ensure alignment with our predetermined strategies. Created and implemented compelling promotional offers with precision, enticing customers to make purchases. Ensured legal compliance by reviewing and verifying the accuracy of copy and legal disclaimers, protecting both customers and our business. Analyzed website traffic and performance metrics to inform ongoing maintenance and evaluate the effectiveness of our marketing strategies. Utilized sales-related metrics to determine optimal inventory management and restocking timelines, meeting customer demand effectively. Regularly provided comprehensive reports and evaluations of existing strategies, offering valuable insights for decision-making and continuous improvement. Successfully deployed strategic initiatives such as SEO, PPC campaigns, and revenue-generating linking strategies to boost sales. Led a cross-functional team in designing, developing, and implementing a new e-commerce seller business, ensuring its successful launch. Developed and executed targeted marketing programs and integrated partnerships tailored for specific markets, such as beauty, home and kitchen, electronics, healthcare, and kids. Optimized PPC campaigns by restructuring our comparison shopping strategies, resulting in the elimination of non-value adding advertising spend and a substantial increase in ROI. Collaborated with social media agencies, effectively expanding online presence. Conducted regular market analysis and identified opportunities for engagement by analyzing customer behavior and conversion funnels, further enhancing marketing efforts.

Experience

1. Senior Manager E-commerce

   AGL - Hakuhodo

   Oct 2024 — Present · Gurugram, IN

   Manages end-to-end catalog operations for eCommerce and quick commerce at Tata Consumer Products Limited. Handles product listings, content development, SEO-friendly ad copies, and listing optimization. Coordinates with design teams for banners, A+ content, and ad creatives. Oversees timely uploads, quality checks, and platform compliance to ensure consistency and accuracy. Focuses on enhancing product visibility, engagement, and performance across digital shelves.

Education

• Choithram School North Campus - India

  12th

• Shri Vaishnav Institute of Technology and Science, Indore

  Bachelor of Engineering - BE

  2009 — 2013

• Prestige Institute of Management & Research

  Master of Business Administration - MBA

  2015 — 2017