Ashwin Naraayan

About Ashwin Naraayan

Sales & Marketing professional with 9 years of rich and demonstarted experience driving category management, GTM strategy, and P&L oversight in FMCG, electronics, and quick commerce retail sectors. Currently Assistant General Manager at Croma, with a proven track record at Udaan and AkzoNobel enhancing sales operations and digital category leadership. Skilled in e-commerce optimization, business planning, and stakeholder management, complemented by certifications in digital marketing, and generative AI. Holds an MBA from MDI Gurgaon and a strong background in cross-functional collaboration and strategic growth initiatives.

Experience

1. Assistant General Manager - Category

   Croma

   Apr 2025 — Present · Mumbai, IN

   Reversed declining laptop sales by boosting price competitiveness, in-stock and improving delivery speed, resulting in significant YoY revenue growth within 6 months.• Resolved margin shortfall by optimizing category mix, boosting share of Gaming & AI Laptops, Gaming Consoles, and Premium SKUs, driving siginificant YoY margin growth.• Transformed P&L profile of accessories category by revamping the assortment, pricing & logistics strategy, resulting in an enhanced mix of profitable sub-categories and SKUs• Launched the Quick -commerce channel for accessories & smartwatch in cross-functional collaboration with Big Basket, designed assortment and inventory fulfillment strategy• Reduced working Capital sub-categories through integrated strategy of sharp selection strategy, inventory optimization, brand terms of trade negotiations and increased sellout velocity.• Enhanced merchandising by collaborating with analytics, marketing and brands to improve the quality of content, images and optimize search, reducing bounce rate and improving conversions.

Education

• Vellore Institute of Technology

  Bachelor’s Degree

  2010 — 2014

• Management Development Institute

  Master of Business Administration (MBA)

  2015 — 2017

• Ahlcon Public School

  High School

  2006 — 2010

Skills

• Matlab
• Xilinx Ise
• Orcad
• Model United Nations
• C++
• Research
• English
• Debate
• Microsoft Office
• Vlsi
• Sponsorship Generation
• C
• Programming
• Xilinx
• Electronics
• Verilog
• Pspice
• Teamwork
• Team Management
• Html
• Microcontrollers
• 8051 Microcontroller
• Solidworks
• Microsoft Excel
• Communication
• Signal Processing
• Photoshop
• Simulink
• Business Strategy
• International Policy
• Keil
• Image Processing
• Public Speaking