Ashwin K.
Digital Media Buyer | OTT/CTV Specialist | Driving efficiencies through Partnerships
- Role
- Senior Director Media Buying at Publicis Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashwin K.
With over a decade of experience navigating India’s media landscape, I specialize in transforming massive marketing budgets into measurable business growth. Operating at the heart of Publicis Media’s Central Trading Desk, I oversee high-stakes capital allocation across the nation\'s premier sporting and GEC properties, News, Innovation, CTV (OEM/OTT) and cross-screen Management.My core focus is on Revenue Assurance and Media Efficiency by not just spending, but optimizing. What I bring to a Brand:• Buying Media at Scale: Expertise in architecting unified reach across CTV, Mobile (OEM), and DOOH for diverse sectors like CPG, BFSI, and D2C.• Investment Discipline: Reducing Auction Inflation through strategic Direct & Programmatic hybrid models.• Future Proofing: Leading the transition into cookieless measurement, DCO and First-Party data strategies. I don\'t just buy media, I manage investments that drive the bottom line.
Experience
Senior Director Media Buying
Jan 2023 — Present · Mumbai, IN
Nestle India, Citroen, Jeep
Education
Delhi University
"Bachelor of Commerce", B.com(hones.)
2003 — 2006
INSTITUTE OF PROFESSIONAL EXCELLENCE AND MANAGEMENT, GHAZIABAD
PGDM, Marketing and Finance
2007 — 2009
TiE Delhi-NCR
Master of Business Administration
Guru Nanak School
Higher secondary, Commerce
2001 — 2003
Delhi University
B.com (Hones)
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