Ashwin Chinchkhede
Social Media Monetization and Marketing
- Role
- Associate Director at JioHotstar
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Ashwin Chinchkhede
A few years ago, I trekked a high-altitude mountain. Not metaphorically—I literally climbed a mountain worth I was hiking, I thought about quitting approximately times.(And that’s a lowball estimate.) But despite the high winds, low altitude, mental and physical fatigue, and trail mix overdose, I kept going. I’m that person. Once I say I’ll do something, it will happen.Now, I put that perseverance to work as a Marketing and Social Media Monetization at JioStar. I don’t have to climb any mountains…but I do have to move them.With over 12 years of experience in Media marketing and operations, I’m well-versed in the field of Content Marketing, Business development, Content operations, Media partnerships, Content strategy, Content Licensing, Research analysis and Media planning.If you’re interested in grabbing coffee or discuss what`s on your music playlist (I`m a Blackbelt in Indian Independent Music scene or to hear how I almost fell off the mountain at 16K feet), please send an email my way.
Experience
Associate Director
Oct 2024 — Present · Mumbai, IN
Lead the overall digital marketing strategy for Star Plus, overseeing campaign planning, execution, and performance across social, paid media, influencers, and YouTube.Drive end-to-end digital amplification for flagship fiction and non-fiction properties, aligning brand objectives with audience growth and content consumption goals.Own strategic decision-making for paid digital investments, including media planning frameworks, optimization approaches, and ROI-led performance evaluation.Spearhead YouTube growth and monetization strategy for the channel, focusing on scale, discoverability, and revenue optimisation.Partner with senior stakeholders across marketing, content, media, PR, and platform teams to shape integrated campaign roadmaps.Guide external creative, digital, and media agencies, ensuring brand consistency, innovation, and delivery excellence across all touchpoints.Collaborate with show talent, creators, and production teams to build digital-first IPs, formats, and moment-driven content.Oversee digital budgets, reporting frameworks, and performance dashboards, translating data into actionable insights for leadership reviews.
Education
G H RAISONI SCHOOL OF BUSINESS MANAGEMENT
Master of Business Administration - MBA, Business Administration and Management, General
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