Ashwen Barathan

About Ashwen Barathan

I am passionate about building and scaling solutions that truly impact people’s lives. My…

Experience

1. Business Development Manager

   Crayon

   Sep 2024 — Present · Bengaluru, IN

   Strategically acquire new customers and partners to drive the adoption of cloud solutions and subscription-based services, with a strong focus on GenAI and Data AI. Enabling organizations to harness intelligence, automate processes, and unlock transformative business value• Collaborate with value-added resellers (VARs), regional managers (RMs), and distributors to design and execute optimized go-to-market strategies that align with organizational objectivesTerritory Management: Develop and implement territory-based business plans to boost revenue growth, increase customer acquisition, and enhance partner engagement across diverse ecosystems, including Start-Up, SMB, and SMC segments• Drive the transition of traditional reseller bases to cloud-first models, improving adoption of solutions and subscription-based services in areas such as cloud computing, unified communication, and collaboration tools• Spearheaded significant revenue growth and captured substantial market share for affiliated organizations by implementing market-focused solutions and use-case-driven strategies.• Successfully established sustainable revenue streams and executed growth initiatives, fostering high partner and customer engagement• Played a pivotal role in driving Microsoft Azure, AWS and GCP sales through partnerships with Channel Partner Managers, Subject Matter Experts (SMEs), and Territory Channel Managers to increase revenue, cloud mix, and customer reach• Oversaw the end-to-end functioning of the Azure team, influencing business decisions with data-driven research and aligning GTM strategies to corporate goals• Partnered with Microsoft, AWS, and GCP to expand customer reach via channel enablement, partner skilling, and promotional campaigns that drove measurable business outcomes

Education

• Ponnaiyah Ramajayam Institute of Science & Technology, Thanjavur

  Bachelor of Technology - BTech, Bioengineering and Biomedical Engineering

• Padma Seshadri Bala Bhavan Sr. Sec. School

  HSC

• GrowthX®

  GrowthX is a community-driven upskilling platform focusing on acquisition, onboarding, engagement and retention, monetization, and building successful growth teams. At GrowthX, I learned the science of revenue growth alongside industry leaders. The structured curriculum and peer learning equipped me with effective growth frameworks covering the entire product growth funnel. What I Could Achieve After GrowthX: Acquisition: •Develop a decision framework and analyze acquisition channels: organic, ads, referrals, and product integrations •Learn strategies to scale and prioritize channels Onboarding: •Design onboarding flows that meet activation metrics •Create processes for web and mobile products Engagement & Retention: •Implement segmentation frameworks •Address retention and reduce churn Monetization: •Identify user segments for monetization •Develop pricing strategies and experiments Growth Teams & Processes: •Establish and evolve growth teams •Promote a growth-oriented culture