Ashwani Kumar Singh

About Ashwani Kumar Singh

Performance Marketing Specialist | Google Ecosystem | SEM | SA360 | Programmatic AdsWith over 14 years of experience in performance marketing, I bring deep technical and strategic expertise across Google Ads, SA360, DV360, Meta Ads, and full-funnel campaign execution. I currently lead digital advertising efforts at the Google Operations Centre, contributing to global campaigns across tech, healthcare, finance and political sectors.I specialize in:Campaign strategy development, keyword planning, account structuring, and advanced optimization across CPC, CPA, and CPM models.Hands-on execution of Search, Display, Remarketing, Programmatic, and ABM campaigns using SA360, DV360, and CM360.Experience with Google Analytics, bid strategy, audience insights, and data-driven decision-making to achieve aggressive performance goals.Managing multi-channel paid media budgets, launching A/B tests, and continuously optimizing ad performance.Collaborating closely with cross-functional teams, including category managers, product stakeholders, and creative leads.I’ve also supported large-scale product launches, public health awareness campaigns, and political advertising during U.S. election cycles, focusing on ad quality, compliance, and measurable outcomes.I take pride in my ability to blend execution with strategy, understand business drivers, and align digital efforts with ROI-focused results. I’m always exploring smarter testing approaches and ways to scale results with precision. Specialties:Google Ads • SA360 • DV360 • CM360 • Meta Ads (FB/IG) • Programmatic Ads • PPC (CPC/CPA/CPM) • Bid Management • Account Structure • Performance Optimization • A/B Testing • Online Advertising • Google Analytics • ABM • Reporting & Insights • Microsoft Excel & PowerPoint I combine hands-on execution with strategic marketing thinking, backed by certifications from Google, MICA, IMT Ghaziabad, and Six Sigma. Recognised by clients and peers for delivering results and driving continuous team performance. While I’m currently thriving in my role, I’m open to exploring new challenges at innovative, product-driven companies — including but not limited to Google, Microsoft, NVIDIA, Apple, JPMorgan Chase, Meta, or Lilly — where I can contribute to marketing excellence, growth, and meaningful impact. Let’s connect if you’re hiring for:Performance Marketing / Digital Ads Leadership / Google Campaign ManagerGrowth Marketing / Paid Media StrategySEM / Programmatic / Data-Driven Campaigns

Experience

1. Sr Specialist - Digital Marketing & Research

   Google Operations Center

   Feb 2021 — Present · Gurugram, IN

   Create & Manage Adwords Campaigns For Fortune 500 Clients- Use Advanced Optimization Methods To Help Clients Achieve Their Goals Via Adwords Campaigns- Drive growth across Google Products - Search, Display and YouTube and Mobile- Find Opportunities For Clients To grow & Get more value From Their Digital Marketing Spend Via Delivering Multi-Product Solutions- Consult With the Client On Adopting Best Possible Media Mix & Creative Solution To Drive Brand & ROI Strategies

Education

• MICA | The School of Ideas

  Advanced Certificate in Digital Marketing and Communication, Web & Marketing Analytics, Branding & Communication, Programmatic & Display Advertising

  2022 — 2023

• Institute of Management Technology, Ghaziabad

  Post Graduate Diploma in Management, Business Analytics & Marketing

  2022 — 2024

• NR Jindal Public School

  Secondary School Certificate - 10th

• Maharshi Dayanand University

  Bachelor Computer Application, Computers Application

  2004 — 2007

• NR Jindal Public School

  Higher Secondary Certificate - 12th, Business/Commerce, General

• Sikkim Manipal University - Distance Education

  Master of Computer Applications - MCA, Information Technology

  2008 — 2011