Ashwani Singh

About Ashwani Singh

I am a Data & Product Analytics Manager with 6+ years of experience driving business impact through large-scale analytics, fraud detection, and marketing performance optimization. At mFilterIt, I have delivered $10M+ in cost savings by building fraud detection frameworks, improving attribution accuracy, and optimizing digital marketing investments for global enterprises clients including E-commerce, FMCG, Real Estate, BFSI and Automotive.I specialize in:• Product & Marketing Analytics• Fraud Detection & Trust Analytics• SQL & Data Analysis• Dashboard Development (Power BI)• Growth & Performance Optimization• Executive Stakeholder ReportingMy work has helped:• Improve ROAS by 20–30%• Reduce Customer Acquisition Cost by 29%• Reduce invalid traffic by 30%I am passionate about solving complex business problems using data and enabling organizations to make scalable, data-driven decisions. Currently open to opportunities in:• Product Analytics• Data Analytics• Trust & Safety Analytics• Growth Analytics

Experience

1. Manager

   mFilterIt

   Apr 2023 — Present · Gurugram, IN

   Led fraud analytics and performance optimization initiatives delivering ₹80+ Cr ($10M+) in savings for enterprise clients.• Scaled fraud detection frameworks reducing invalid traffic by 30%.• Developed Power BI dashboards and automated reporting systems enabling leadership to make real-time, data-driven decisions.• Improved marketing performance by increasing ROAS by 20–30% and reducing CAC by 29%.• Partnered with Product, Marketing, and Business teams to define KPIs and drive growth strategy.• Delivered executive insights through QBRs and strategic reviews.

Education

• National Institute of Technology Srinagar

  Bachelor of Technology - BTech, Mechanical Engineering

• Dayalbagh Educational Institute, Agra

  Master of Business Administration - MBA, Marketing

  2017 — 2019

Skills

• Hypermesh
• Meshing
• Automotive Engineering
• Ls-Dyna
• Ansa
• Cae