Ashwani Singh
Senior Executive - Ui Ux Designer @Re'equil India Private Limited
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WORK HISTORY
Senior Executive - Ui Ux Designer @Re'equil India Private Limited
Chandigarh, IN
Leading the UI/UX department at Re’equil, with responsibilities spanning strategy, execution, analytics, and team management. I operate at the intersection of design, data, and business, ensuring that digital experiences not only look good but also perform exceptionally.Key Responsibilities & Impact- Spearhead UI/UX strategy, set monthly design KPIs, and conduct CRO and UX audits- Collaborate with Product, Tech, and Marketing for seamless rollouts across web and mobile- Build and maintain a scalable atomic design system to enhance efficiency and consistency- Define and track KPIs like ROAS, AOV, and Conversion Rate to inform UX optimization- Manage project workflows in Zoho Projects and coordinate across departments- Drive a culture of innovation and continuous improvement within the design team- Leverage data from GA4, Looker Studio, and Shopify Analytics to shape design direction- Present insights and performance reports to senior stakeholders and leadership.
EDUCATION
St. Stephen's School
Class 1-10
Sri Guru Harkrishan Model School
Class 11-12
Chitkara University
B.E. Computer Science, Computer Science
ABOUT ASHWANI SINGH
I\'m a performance-focused Senior UX/UI Designer with 5.3 years of experience leading high-impact digital design projects across web and mobile. Currently, I lead the UX/UI function at Re’equil, where I drive cross-functional initiatives, optimize customer experiences through data and CRO, and ensure design excellence across platforms.My core strengths include strategic UX thinking, conversion optimization, analytics integration, and scalable design systems. I thrive in fast-paced, collaborative environments where design and business goals align to create real user value.I\'m always exploring innovative solutions and believe in a test–learn–iterate approach to design. Open to leadership opportunities in UX strategy, digital experience, and product design.
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