Ashwani Kumar

About Ashwani Kumar

I am a Marketing Automation and Campaign Execution professional with 8 years of total experience, including 2.5+ years of hands-on work in Salesforce Marketing Cloud (SFMC). I am also a Salesforce Marketing Cloud Administrator Certified professional.Currently working as a Jr. Campaign Manager at IBM, I specialize in end-to-end campaign delivery, journey setup, segmentation, QA, reporting, and automation using tools like SFMC, Accutics, and Workfront.My earlier 5 years in the insurance industry strengthened my customer understanding, communication skills, and process discipline — which now help me deliver high-impact, customer-focused digital campaigns.I’m passionate about building scalable marketing systems, improving campaign accuracy, and driving business results through automation, analytics, and technology.

Experience

1. Jr Campaign Manager Ibm

   IBM

   Aug 2022 — Present · Pune, IN

   Execute email, SMS, and automated journeys using Salesforce Marketing CloudBuild & validate target audiences and ensure flawless campaign deliveryUse Accutics for tracking, tagging, and campaign data accuracyManage workflows, approvals, and timelines via WorkfrontPerform QA, testing, and troubleshoot campaign-related issuesWork cross-functionally with analytics, content, and creative teamsImprove efficiency through automation and process optimization

Education

• Chhatrapati Shahu Ji Maharaj University

  Bachelors's in Computer Application, Computer Application

• North Maharastra University

  Master in Computer applications , Information Technology