Ashwamegha Pai
Consumer & Market Insights (CMI) | CEO’s Office | TATA Croma
- Role
- Manager - Consumer & Market Insights Strategy & Transformation at Croma
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashwamegha Pai
I work in consumer research and strategy, with experience largely on the agency side and currently with Tata Croma. My role sits at the intersection of understanding people, structuring ambiguity, and supporting informed decision-making across teams.Beyond functional research skills, I bring curiosity, quick grasping, and adaptability, along with a strong ability to work across people and contexts. I value effort, thoughtful contribution, and clarity of intent, and I engage best in environments where ideas are debated constructively and decisions are shaped collaboratively.As a manager, I take ownership of guiding work, supporting teams, and contributing meaningfully to decisions — balancing judgment, alignment, and practical constraints. I care about outcomes, but equally about how we get there, because good strategy is built as much on people and process as it is on insight.Outside work, music, food, and thoughtfully curated experiences keep me grounded. A lifelong learner, emotionally intuitive thinker, and proud cat person.
Experience
Manager - Consumer & Market Insights Strategy & Transformation
Sep 2025 — Present · Mumbai, IN
Manage brand and consumer insight programs to diagnose business challenges, inform strategic decision-making, and support cross-functional teams with actionable consumer understanding. Oversee research design, agency partnerships, and insight delivery across key initiatives within the CEO & MD’s Office.
Education
Xavier Institute of Management(XIM Bhubaneswar)
Master of Business Administration - MBA
2019 — 2021
University of Mumbai
Bachelor of Commerce - BCom, Financial Accounting & Auditing
2016 — 2019
R. A. Podar College of Commerce & Economics
Bachelor of Commerce - BCom, Financial Accounting & Auditing
2016 — 2019
St. Mary's Multipurpose High School, Vashi, Navi Mumbai
Schooling upto Secondary (SSC)
2001 — 2014
Indian Institute of Management, Kozhikode
Executive Management Development Programme (eMDP), Women Leadership Programme (Executive Education)
R. A. Podar College of Commerce & Economics
Higher Secondary (HSC), Business/Commerce, General
2014 — 2016
Institute of Chartered Accountants of India
Chartered Accountancy, Accounting and Finance
2015 — 2016
Harvard Business School Online
Certificate in Business Analytics
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