Ashvin Singh
Demand & Sales Operations Leader | FMCG, Lifestyle & B2B E-commerce | Category Launch, GTM & Regional Scale
- Role
- Cluster Sales Manager at Solv
- Location
- Chandigarh, CH, IN
- LinkedIn followers
- 500 followers
About Ashvin Singh
MBA professional with 9 years of experience across FMCG and B2B E-commerce, driving sales growth, category launches, and regional expansion across North and East India.I have led large on-ground sales teams (30–50+ members), built businesses from zero to scale, and managed distribution networks, modern trade, HoReCa, and B2B sellers across multiple categories including Personal Care, Lifestyle, Fashion, Footwear, Apparel, and FMCG.Currently working as a Cluster Sales Manager in Solv, leading multiple categories and driving B2B sales, team productivity, pricing execution, and market expansion across assigned clusters.Previously, as Demand Head – North in an E-commerce startup, I built regional sales infrastructure, managed state heads and city teams, and executed go-to-market strategies to scale demand and supply across FMCG and Personal Care categories.Earlier, at Udaan, I was part of the foundational team that launched and scaled the Footwear category, building teams, onboarding sellers, expanding market coverage, and driving sustained revenue growth.I also bring strong FMCG fundamentals from my tenure at Amul (GCMMF), where I managed primary sales, distributors, and HoReCa partners in challenging markets like Jammu & Kashmir.Core strengths:Sales & market expansion | Team leadership | Category & demand execution | Distributor & partner management | Pricing & GTM execution | B2B E-commerce operations
Experience
Cluster Sales Manager
Oct 2024 — Present · Chandigarh, IN
Leading B2B sales operations for Softline categories (Apparel, Footwear, Home Furnishing,Toys) across assigned clusters.Managing and mentoring a team of 40+ sales executives and team leadersDriving new market activation, seller acquisition, pricing execution, and demand growth.Improving sales productivity, coverage, and on-ground execution through structured reviews and data tracking.Working closely with central teams on category growth, promotions, and supply alignment.
Education
CHANDIGARH UNIVERSITY
Master of Business Administration (M.B.A.), MARKETING & INTERNATIONAL BUSINESS
2015 — 2017
University of Jammu
Bachelor of Science (B.Sc.) with computers application, non medical
2011 — 2014
CHANDIGARH UNIVERSITY
Master of Business Administration, Marketing
Skills
- Leadership
- Marketing
- Microsoft Office
- Customer Service
- Microsoft Word
- Powerpoint
- Public Speaking
- Social Media
- Research
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