Ashley Vetter

About Ashley Vetter

With over 15 years of experience in the multifamily industry, I’ve worn many hats, from Leasing Professional, Property Manager, and now Director of Marketing and Training. This journey has given me a deep understanding of what drives results at every level of operations.What I do best:• Drive occupancy and revenue through strategic, data-informed marketing• Develop and deliver high-impact sales training and employee development programs• Reduce marketing spend while increasing qualified lead traffic• Lead with purpose, creativity, and a people-first mindsetI’m a strategic thinker and hands-on executor who thrives on solving problems, improving systems, and building campaigns that convert. I’ve helped teams hit record leasing numbers, increased resident retention, and rolled out marketing tools that scale across portfolios.Giving Back:I’m passionate about growing others in this industry. I currently:• Instruct courses for PTAA (Piedmont Triad Apartment Association)• Serve on AANC’s Education Committee and lead several task forces• Chair AANC’s NextGen Committee I believe in servant leadership, strong relationships, and never settling for average. I’m always open to sharing ideas, collaborating, or helping others grow in this industry.

Experience

1. Director of Marketing and Training

   Phillips Management Group

   Jan 2025 — Present

   Provide strategic leadership and direction for all marketing, branding, and training initiatives across a portfolio of 24+ multifamily communities.• Oversee company-wide marketing strategy, including digital presence, lead generation, advertising campaigns, and brand consistency.• Develop, implement, and evaluate comprehensive training programs to support employee development, operational excellence, and company culture.• Lead content creation, course design, and facilitation of in-house learning experiences, including onboarding, sales, customer service, and leadership development.• Evaluate, select, and implement PropTech solutions to improve efficiency, leasing performance, and resident engagement.• Serve as Systems Administrator and RealPage Super User, ensuring technology adoption, system integrations, and process optimization for all software and company tech. • Collaborate with executive leadership, regional teams, and site-level staff to align training and marketing efforts with business goals.• Spearhead company initiatives related to technology innovation, employee performance, customer experience, and reputation management.• Drive internal communications, brand storytelling, and employee engagement through cohesive messaging, training, and recognition programs.• Track KPIs and performance metrics to assess training impact, marketing ROI, and technology adoption across all departments.