Ashutosh Tiwari

About Ashutosh Tiwari

I am a results-driven SDET Lead / QA Automation Engineer with 13+ years of experience in designing scalable automation frameworks, validating complex data-driven platforms, and ensuring end-to-end software quality across Web, API, Mobile, and Data Pipelines. I specialize in Java, Spring-based automation, Selenium, TestNG, REST Assured, and have strong domain expertise in Digital Advertising, Audience Intelligence, and Healthcare Data Platforms.Currently working with 3Pillar Global on Cadent’s Digital & CTV Advertising Platform, where I develop automation suites, validate audience segmentation logic, ensure data accuracy, and collaborate with cross-functional teams for high-quality feature delivery. I regularly work with Product Owners, Data Engineers, and Backend teams to define acceptance criteria, improve test coverage, and strengthen release readiness.I have hands-on experience building and optimizing frameworks, improving CI/CD execution stability, and contributing to SDLC quality through test strategy, coverage analysis, and risk-based testing. I also use AI tools like Cursor and Codeium to accelerate automation development and enhance productivity.I am passionate about problem-solving, quality ownership, data validation, and delivering reliable automation solutions in agile environments. With strong analytical, communication, and collaboration skills, I bring a growth-driven mindset and a consistent ability to deliver meaningful impact in engineering teams.

Experience

1. Sdet Lead

   3Pillar

   May 2025 — Present · Noida, IN

   Working as SDET Lead on Cadent’s Digital Advertising & Audience Intelligence Platform, used for targeted ad delivery across Digital, CTV, and TV networks. My role focuses on ensuring high-quality releases through automation, data validation, API testing, and collaboration with engineering, data, and product teams.Lead automation for Cadent’s Audience Intelligence platform (Digital + Health Audiences).Built and optimized Spring + Java + TestNG automation framework.Developed UI/API/Data automation suites and validated complex segmentation logic.Reviewed dev automation, created detailed test scenarios, and ensured full SDLC QA coverage.Executed REST API testing for audience rules, targeting workflows, and campaign delivery.Worked with Product, Engineering & Data teams for high-quality feature delivery.Improved automation stability and reduced execution time by 35%.

Education

• Rawal Instutions

  Bachelor's degree, Computer Science & Engineering

  2009 — 2013

• Aggarwal Public School

  High School, Non-Medical

  2008 — 2009

Skills

• Wordpress
• Analytics
• English
• Software Development
• Python
• Sem
• Management
• E-Commerce
• Social Media Marketing
• Business Development
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Web Services
• Web Development
• C++
• SEO
• Javascript
• Market Research
• C
• Css
• Jsp
• Research
• Databases
• Core Java
• Oracle
• Web Design
• Php
• Jquery
• Google Analytics
• Photoshop
• Java
• Html
• Sql
• Linux
• Ajax
• Email Marketing
• Search Engine Optimization (SEO)
• Servlets
• Mysql