Ashutosh Roy

About Ashutosh Roy

I am an Associate Design Director with 19 years of experience in the IT services industry, dedicated to the philosophy that design should do more than solve pain points—it should build lasting user loyalty.​My role is two-fold: I architect the foundational strategy for digital products and simultaneously drive the business development that fuels our India Design Studio. I collaborate closely with sales teams to solution bespoke proposals, ensuring our recommendations align with both customer needs and technical feasibility.​From the Public Sector to Banking and Manufacturing, I have led large-scale digital transformations by staying \"hands-on\" with the craft—wireframing, prototyping, and implementing Agile methodologies. Having been mentored by industry pioneers, I am passionate about carrying that legacy forward, evangelizing the power of Experience Design as a critical business driver.

Experience

1. Associate Design Director

   Tata Consultancy Services

   Nov 2019 — Present · Mumbai, IN

   I specialize in solving complex user problems through Experience Design across the Manufacturing, Banking, and Public Sector domains. My approach sits at the intersection of human-centered research and rigorous project execution.​I lead the end-to-end design lifecycle—from conducting primary and secondary research with stakeholders to translating high-level insights into actionable user stories for development. Beyond the pixels, my focus is on operational excellence and team empowerment. I mentor design teams to deliver high-fidelity wireframes and visual designs that not only meet business goals but are delivered on time, every time.

Education

• Abhinav Vidyalaya

  Secondary Education and Teaching

  1991 — 2002

• University of Mumbai

  Bachelor's Degree, Information Technology

• SIES College of Arts, Science and Commerce

  Bachelor of Science (B.Sc.), Information Technology

  2004 — 2007

• Abhinav Junior college

  High School/Secondary Certificate Programs

  2002 — 2004

Skills

• Javascript
• Agile Methodologies
• Team Leadership
• Requirements Analysis
• Team Management
• SEO
• Jquery
• Microsoft Sql Server
• Css
• Web Services
• Project Management
• Html
• Windows
• Xml
• Crm