Ashutosh Raja
Retail & Product Marketing (Schemes & Pricing) @Nissan Motor Corporation
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WORK HISTORY
Retail & Product Marketing (Schemes & Pricing) @Nissan Motor Corporation
IN
Variable Marketing Expense (VME)- Consumer Offers, Dealer Incentives Program, Booster Program, Inventory funding Schemes, Finance Scheme Negotiation, Field Sales consultant Incentive Management.Micro Schemes: Institutional Sales offers, Bulk Deal design, upfront offers based on penetration and Strategies. ROI on Deals, Deals optimization. Tactical and strategic Schemes deployment. Stock Liquidation strategies: Pool offers, Upfront offers, Bundled offers & other transition strategies. Competitiveness Analysis: Value based pricing, competition Value (VA) and offers(TPVA) Analysis as key consideration of Schemes formulation. GTM Strategies & PDCA: Offer communication theme and strategy Planning. Competition offer communication/creatives strategies tracking.Quarterly Schemes Budget Forecast. Financial simulations based on Volume, Revenue, Profitability, competitiveness. Upcoming years Schemes strategy planning.
EDUCATION
ICICI Manipal Academy
PGDBM, Banking, Management
Institute of Technology and Management, Opp Sitholi Railway Station NH 75, Jhansi Road, Gwalior 474001
Bachelor of Engineering - BE, Computer Science
SKILLS
ABOUT ASHUTOSH RAJA
Sales Strategy - Business Planning, Consumer Offers and Dealer incentive schemes…
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