Ashutosh Naidu

About Ashutosh Naidu

Hello everyone, My name is Ashutosh Naidu, currently working as a Senior executive- paid search & social specialist in IPG Mediabrands. I am an experienced and well-rounded MBA with a proven background in customer acquisition, Digital Marketing & Sales for global leading technology companies. For the last 3 years, I have helped e-Commerce businesses increase website traffic, sales, & brand growth through Search engine/ social media marketing. I have worked with niche verticals i.e. Education, Luxury lifestyles, Real estates, Fashion & apparels etc. My motto - Test, learn, Optimize, Repeat! Skills: 1) Manage all aspects of Facebook, linkedin, Google Ad & Yahoo Ads campaigns (Shopping, Display, Search,Performance Max) 2) Create and optimize ad campaigns and paid search landing pages 3) Analyze and optimize ad campaigns to increase return on investment (ROI) 4) Use platforms to drive a variety of online marketing campaigns 5) Analyze and optimize pay-per-click (PPC) campaigns to increase ROI 6) Manage and optimize display campaigns across multiple devices 7) Develop PPC strategies to increase online visibility I have helped my clients:* Generate leads and sales through search engines and social media platforms across the globe * Build brand awareness and establish important business relationships online * Drive traffic growth and visibility for priority keywords and themes their target audiences search for online.* Defend their online brand against the competition in search engines and social media platforms * Become more proficient with search and social through consistent communication and education on strategies and tactics utilized Looking forward to a valuable connection and a healthy collaboration with you!

Experience

1. Senior Executive-paid Search & Social

   IPG Mediabrands

   Apr 2023 — Present · Mumbai, IN

   By delving into data-driven insights, I identify opportunities for improvement and fine-tune strategies to ensure that every marketing dollar spent delivers exceptional results. Moreover, I am well-versed in executing diverse online marketing campaigns, utilizing various platforms to drive success and reach wider audiences.*I meticulously monitor performance metrics, make data-driven adjustments, and constantly strive to increase ROI while delivering outstanding campaign performance. Developing effective strategies is another area where I thrive. By combining my strategic mindset with a deep understanding of industry trends, I empower my clients to increase their online visibility. I believe that a strong online presence is key to achieving business objectives, and I work closely with my clients to create tailored strategies that resonate with their target audience.*I have achieved significant impact for my clients\' businesses. By implementing targeted advertising strategies, I have helped generate leads and drive sales through search engines and social media platforms on a global scale. I have successfully built brand awareness and established crucial business relationships for my clients in the digital landscape.*Through thorough research and understanding of target audience search behavior, I ensure that my clients\' offerings are easily discoverable. This results in increased website traffic and enhanced brand visibility. Furthermore, I take pride in defending my clients\' online brands against tough competition in search engines and social media platforms. By staying at the forefront of industry trends and implementing strategic campaigns, I safeguard my clients\' market position and reputation, enabling them to thrive in the digital space.

Education

• Dr Ambedkar Institute of Management Studies Research, Deekshabhoomi

  Bachelor of Business Administration - BBA, Marketing

  2017 — 2019

• IBS Mumbai

  Master of Business Administration - MBA, Marketing