Ashutosh Makharia
Director, Category Development & Ecommerce @Green Soul Ergonomics
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WORK HISTORY
Director, Category Development & Ecommerce @Green Soul Ergonomics
Gurugram, IN
Head of Category Development for India’s Leading Premium Gaming & Office Furniture Brand with $20+ mn P&L responsibilityA D2C, eCommerce-first luxury brand offering flagship office chairs, gaming chairs and industry-first multifunctional ergonomic desks.Auxiliary categories: EW product portfolio and utility-driven essential furniture lines. Driving brand commercials across Amazon & Flipkart.
EDUCATION
ESCP Business School
Grande de Masters, European Business (International Management)
Management Development Institute, Gurgaon
Post Graduate Diploma in Management, International Business and Management, General
Ramaiah Institute Of Technology
Bachelor of Engineering (B.E.), Computer Science
ABOUT ASHUTOSH MAKHARIA
With over a decade of diversified experience in B2B/B2C Marketing and Category Management across the Consumer Goods, Automotive & Steel sectors, I bring deep expertise from two of the world’s most dynamic markets—India and Indonesia—on my journey toward business leadership. My career began in software development, where I spent 2.5 years delivering technology solutions for Fortune 500 clients across North America, Japan, and Scandinavia before transitioning into marketing.Driven by a passion for customer-centric solutions and problem-solving, I hold a Bachelor’s in Computer Science from MS Ramaiah, Bengaluru, and a PGDM in General Management (International Business & Marketing) from MDI Gurgaon, further enriched by international credits in European Business from ESCP Europe, Madrid.I currently lead the Category and Growth functions for a market-leading ergonomic gaming and multifunctional (MFT) furniture brand, driven by design innovation and lifestyle-focused living. I oversee performance across Amazon, Flipkart, and D2C channels, with end-to-end ownership of Go-to-Market (GTM) strategies, omnichannel retail execution, new product development, brand launches, and ATL/BTL communications—all under full P&L accountability.My previous roles have strengthened my expertise in marketing strategy, business planning, sales strategy, and pricing, enabling me to deliver sustained growth and brand differentiation in competitive markets.Recognized for an analytical, data-driven approach and strong bias for action, I consistently deliver measurable impact. My ability to thrive in cross-cultural environments has been a defining strength throughout my career.Outside work, I am an avid explorer with interests in food, travel, and reading non-fiction. Always open to insightful discussions, I welcome opportunities for engaging conversations and meaningful connections.
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