Ashutosh Bhalerao

About Ashutosh Bhalerao

Some possible summaries are:Building scalable growth engines across performance media, partnerships, and full-funnel strategy has been the defining thread of my career. My work sits at the intersection of revenue accountability, data-led decisioning, and execution rigor, where marketing investments are expected to translate into predictable, measurable business outcomes. Ownership of numbers, clarity of structure, and consistency of delivery have shaped how I operate and lead.With 8+ years of experience across BFSI, OTT, e-commerce, and technology-led platforms, I currently operate at a group leadership level, overseeing digital marketing and growth mandates with direct P&L responsibility. My scope spans acquisition strategy, affiliate and non-biddable scale, media architecture, and operating model design across high-volume, complex accounts. I have worked across both agency and enterprise environments, giving me a grounded view of what scales sustainably versus what only works in theory.A significant part of my role involves building systems growth frameworks, operating cadences, reporting structures, and team models that reduce dependency on individuals and increase the reliability of outcomes. I work closely with media, analytics, and creative functions to ensure execution aligns tightly with business KPIs, unit economics, and long-term value creation. Whether managing ₹4 Cr+ monthly media investments or expanding partner ecosystems, the focus remains on efficiency, governance, and repeatability.My Key Achievements & Capabilities; Own and manage ₹4 Cr+ monthly media investments with direct accountability for growth efficiency and unit economics Built and scaled 500+ affiliate and performance partnerships, driving incremental volume while lowering blended CAC Designed and implemented full-funnel growth frameworks linking acquisition, conversion velocity, and lifetime value Led integrated media, insights, and creative teams across BFSI, OTT, and platform-led businesses Delivered sustained growth across Search, Paid Social, Programmatic, Native, OTT, and partnership channels Supported new-business growth through insight-led planning, forecasting models, and performance narrativesLooking ahead, I aim to lead larger, more complex growth charters where scale, accountability, and execution discipline are non-negotiable. The objective is simple: build marketing engines that hold up under scrutiny, scale with confidence, and compound impact over time.

Experience

1. Group Head

   Puretech Digital - A Genesis Company

   Apr 2025 — Present · Mumbai, IN

   As a Group Head at Puretech Digital, I own performance and growth outcomes across large-scale BFSI, OTT, and Partnership verticals. The role carries accountability for media P&L, growth architecture, and execution quality across biddable and non-biddable ecosystems, while steering integrated teams toward commercial KPIs. Owned ₹4 Cr+/month media P&L, maintaining budget discipline across biddable and non-biddable investments. Built full-funnel growth frameworks, aligning acquisition, conversion, and retention levers to business metrics. Scaled a 500+ affiliate partner ecosystem, increasing incremental conversions while lowering blended CAC. Directed multi-platform acquisition across Swiggy, Zomato, Blinkit, Amazon, BookMyShow, Zepto, Paytm, and Google Pay. Led integrated media, insights, and creative pods to drive KPI-aligned outcomes and LTV uplift.

Education

• Ramrao Adik Institute of Technology

  Bachelor of Engineering (BE), Instrumentation

  2012 — 2016

• The KET's V. G. Vaze College of Arts, Science & Commerce (Autonomous)

  HSC

Skills

• Teamwork
• Team Management
• Microsoft Office
• Strategic Planning
• Management
• Public Speaking
• Leadership
• Matlab
• Microsoft Excel
• Powerpoint
• English
• Project Management
• Windows
• Microsoft Word
• C
• Programming
• Research