Ashutosh Singh
Brand/Content Marketing & Partnerships at Amazon Prime Video | Myntra | ICICI Prudential Mutual Fund - Strategic Partnerships, Driving Growth, Business Development, Key Account Management, Client Solutions
- Role
- Brand Content Partnership & Marketing Manager at Prime Video & Amazon MGM Studios
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashutosh Singh
Dynamic marketer and acquisition specialist with 8+ years of success in driving revenue and brand growth across eCommerce, Media, and Financial Services. I specialize in translating innovative marketing campaigns into exceptional business results and customer experiences. A proven leader in Brand/Content Partnerships and Digital Strategy, I\'ve created new revenue streams, secured first-ever luxury brand partnerships (e.g, Bvlgari for Made in Heaven), and earned multiple industry awards, including the Baby Blue Elephant at Kyoorius. My focus is on leveraging data analysis and strategic alliances to exceed customer acquisition, product adoption, and brand monetization goals.
Experience
Brand Content Partnership & Marketing Manager
Prime Video & Amazon MGM Studios
Jun 2024 — Present · Mumbai, IN
Driving brand engagement for Prime Video content through strategic experiential collaborations and service promotions. Responsible for ideating, closing, and delivering high-impact partnerships. Managed C-suite liaison and cross-functional teams (Legal, Creative, Content, Production) to boost awareness, platform traffic, engagement, and sales) Marketing Campaigns: Worked on 35+ Content launch promotions (Call me Bae, Family Man, Farzi, Citadel, Four More Shots, Made in Heaven) through 55+ launch partnerships with brands including Bvlgari, Swiggy, ITC Dark Fantasy, Sugar, Bumble, Boat, etc. • Reel to Real - Led a groundbreaking \"on-screen to off-screen\" content-to-product launch with Coolberg, targeting 116M+ Gen Z/Millennial consumers. Conceptualized the co-branded Coolberg Jugaaro Lemon-Ginger beverage and secured rapid omnichannel distribution (3,500+ GT, 800+ HoReCa, Quick-Commerce) supported by 100+ influencer activations. • Experiential Marketing - Drove comprehensive, multi-city experiential marketing for Prime Video\'s The Traitors. Developed and executed the \"Dhoka Khao\" tri-party campaign with Swiggy and Louis Burger, launching a limited-edition, deceptive food menu across 5 major cities. Concurrently, the \"Traitors Thursday at SOCIAL\" live-action game event was created, transforming all Socials outlets PAN India into immersive psychological gaming spaces. • Global Title partnership - Executed the first-ever Prime Video India partnership for Citadel US, managing a high-visibility, cobranded campaign with ITC\'s Sunfeast Dark Fantasy. Developed a custom product pack with QR integration, driving consumers to a personalized, immersive digital experience. • Viral Campaign - Drove a viral guerrilla marketing campaign for Farzi, leveraging its counterfeiting theme. Partnered with Swiggy Instamart to distribute Fake note flyers inserted into all nationwide orders.
Education
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (MBA), Communication Management (Brand Communication)
2016 — 2018
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
Bachelor of Mass Media, Advertising
2012 — 2015
Malini Kishor College of Commerce and Economics
Associate's degree, Commerce
2010 — 2012
Bhavans A H Wadia HIgh School
High School
2001 — 2010
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