Ashton Potter

About Ashton Potter

PeopleMatter - I’m a firm believer that great customer relationships are built on more than check-ins and QBRs — they’re built on trust, strategy, and showing up like a true partner.As a Customer Success Manager, I’m equal parts voice of the customer, strategic operator, and behind-the-scenes hype woman. I love helping clients connect the dots between their goals and our product, turning “vendor” relationships into real partnerships that drive outcomes.My happy place? Sitting at the intersection of people, process, and product — digging into what’s working, what’s not, and how we can get better together.\"I don’t want our CSMs to just manage accounts — I want them to own relationships, drive outcomes, and be seen as trusted advisors.\"- Ashton Potter 2025

Experience

1. Lead Client Success Manager

   Goco.Io, Inc

   May 2025 — Present

   As Lead Client Success Manager at GoCo, I partner with our most strategic clients to drive retention, growth, and long-term success — while also playing a key role in developing and elevating the Customer Success team. I lead with a customer-first mindset, a deep understanding of GoCo’s platform, and a passion for empowering both clients and CSMs to thrive.Core Responsibilities- Cultivate and nurture strong client relationships post-implementation, leveraging GoCo expertise and industry knowledge to build trust and drive client satisfaction from the outset- Manage the renewal process end-to-end — uncovering client needs, managing negotiations, and driving outcomes that maximize net revenue retention- Proactively identify potential risks of churn, lead complex client conversations, and develop effective mitigation strategies to protect revenue and strengthen partnerships- Serve as a strategic advisor, aligning GoCo’s platform to broader client goals and driving adoption through consultative guidance- Communicate clearly and effectively across client stakeholders and internal teams — adapting to varying personalities, technical levels, and business contexts- Maintain composure and deliver results in high-pressure situations, navigating escalations with empathy, urgency, and a solutions-oriented mindset- Lead by example within the CS team — modeling client management best practices, strategic thinking, and proactive problem-solving- Partner with CS leadership to identify team needs, develop enablement resources, and implement strategies that foster growth, collaboration, and operational excellence- Champion continuous improvement across team processes, client engagement strategies, and overall customer experience- Actively expand and enhance my book of business (200+ Clients,$2M+ ARR) by identifying growth opportunities, consulting on emerging client pain points, and aligning additional services

Education

• James Madison University

  Bachelor of Science, Psychology, Pre-Physician's Assistant

  2006 — 2010