Ashton Goodell
Chief Executive Officer @Jam Marketing
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WORK HISTORY
Chief Executive Officer @Jam Marketing
San Diego, CA, US
Provide leadership and support to build internal and external relationships vital to the success of the marketing and retail organization - Increased revenue year-over-year for the last four years- Financial leadership, P&L management and decision support for the global team- Strong negotiation and communication skills and ability to sell people on big ideas- Inform investors and owners through in-depth analysis - Set long-term strategies that drive both revenue and brand awareness- Generate new ideas for products and designs that identify with the businesses core demographic - Continually assess competitor initiatives and marketing trends to improve offerings- Thorough understanding of marketing technology, advertising and customer experience to identify related issues and opportunities - Lead the procurement and oversee the company’s supply chain of merchandise directly from international factories in Asia and Central America - Plan high-level logistics to ensure accurate and timely fulfillment - Design and develop plans for retail marketing partners to broaden retail brand and product awareness
EDUCATION
University of Missouri-Columbia
Bachelor’s Degree, Broadcast Journalism
University of Missouri-Columbia
Bachelor’s Degree, Political Science and Government
SKILLS
ABOUT ASHTON GOODELL
I work for three separate, yet intertwined companies at an executive level and lead diverse aspects of a $100-million organization. My experience began by building a marketing department for the multi-unit entertainment and amusement business Get Air Trampoline Parks. As the needs of the company evolved and my experience grew, I expanded my responsibilities by creating a sister company focused on the procurement of branded products for 72 brick-and-mortar locations. After a series of successes, including significant revenue growth and cost savings, I was asked to takeon a new challenge to turn around the manufacturing arm of the company in both the United States and Mexico. It’s my earnest desire to build strong relationships at work, which I do by cultivating and nurturing a spirit of creativity, collaboration and innovation across brands.
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