Ashton Anderson

About Ashton Anderson

Results-oriented professional experienced in driving growth, strengthening brand reputation, and deepening engagement for a variety of complex groups. Highly skilled in managing creative omni-channel campaigns and guiding organizational change. Proven success in optimizing operations through the development of emerging marketing and engagement solutions that drive benefits for businesses and stakeholders. Demonstrated ability in guiding initiatives to achieve goals while displaying high creativity and strong analytics to ensure the successful delivery of key business objectives.Some of my key expertise are- High-quality & Engaging Posts- Programs & Events Management- Reporting & Documentation- Writing & Editing- Project Management- Cross-functional Collaboration- Marketing Operations- Continuous Process Improvements- Strategic Planning & Execution- Communication & NegotiationI am proficient at utilizing Website Design, Database Entry, Microsoft Office Suite, Adobe Lightroom, AdobePhotoshop, Adobe Spark, Canva, Motion Graphics, and Email Marketing.I possess a strong background in recognizing and using the latest digital marketing trends as well as executing and supervising the company\'s social media strategy to enhance brand awareness, marketing efforts, and sales.Connect with me to know more about my work!

Experience

1. Digital Communications Strategist

   Louisiana State Senate

   Nov 2025 — Present

   Lead digital communications and social media strategy for both the House and Senate.• Create and manage multimedia content, including graphics, newsletters, videos, and digital campaigns.• Support and guide Digital Media Specialists to maintain quality and workflow alignment.• Analyze engagement metrics and adjust content strategies to improve reach and performance.• Coordinate digital support for members and leadership, ensuring timely, accurate messaging.

Education

• Louisiana State University

  Master of Library & Information Science (MLIS), Digital Content Management

  2015 — 2017

• Southern University and Agricultural and Mechanical College at Baton Rouge

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

  2011 — 2013

• Liberty University

  Master's degree, Social Media Management

  2020 — 2021

Skills

• Social Media
• Computer Proficiency
• Highly Detail Oriented
• Human Resources
• Marketing
• Social Media Marketing
• Teamwork
• Research
• Customer Service
• Human Resou
• Microsoftofficeprograms(Word, Excel,Publisher, Power Point,Outlook), Photoshop,
• Administrative Assistance
• Microsoft Office Programs (Word, Excel, Power Point, Publisher, & Outlook)
• Event Planning
• Microsoft Office
• Sales
• Community Outreach
• Advertising
• Written & Verbal Communication Abilities
• Time Management