Ashton S.
Product Marketing + Growth (Crypto, Fintech) | GTM + Partnerships | Positioning, Messaging, Enablement | Analytics-first
- Role
- Partnerships & Events Manager at Blockchain Ucsb
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Ashton S.
I help fintech teams turn complex products into clear narratives that convert, then carry that clarity through launch, customer onboarding, and adoption.I sit at the intersection of product marketing, growth, and ecosystem partnerships. My edge is execution: positioning and messaging, lifecycle campaigns, sales and customer enablement, and the analytics that keep GTM measurable.Highlights:• Improved average client engagement by 25% through structured success motions and insights-driven recommendations• Built automated reporting (Power BI, Tableau) tracking engagement and account health across 50K+ tracked events• Improved campaign response rates by 20% through data-backed iteration (HubSpot, GA4)• Contributed to institutional lead growth of 25% by improving targeting, reporting, and narrative consistency• Led 10+ partnerships and produced programming connecting 500+ students with builders and operatorsI do well in remote-first teams with high ownership, fast feedback loops, and a bias toward shipping. If you need GTM that is crisp, measurable, and partner-aware, I would love to connect.
Experience
Partnerships & Events Manager
Jan 2025 — Present · Santa Barbara, CA, US
Led partnerships and programming with 10+ Web3 industry sponsors and partners, owning coordination, logistics, and communicationsProduced workshops and panels connecting 500+ students with builders and operators, strengthening community engagement and attendanceIncreased partner satisfaction and engagement by 40% through clearer expectations, consistent updates, and feedback loopsSupported campaign-style outreach across campus and digital channels to grow awareness and participation
Education
The University of Texas at San Antonio
General Ed, Buisness
2015 — 2016
UC Santa Barbara
Graduate, Economics
2024 — 2026
California State University Channel Islands
Bachelor of Science - BS, Business Administration and Management, General
2018 — 2020
Baruch College
Bachelor of Marketing Management, Business
2016 — 2018
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