Ashton Pienaar

About Ashton Pienaar

You’ve built a life most people admire.But behind the title, the travel, and the wins. your health tells a different story.You’re not broken. You’re maxed.And trying to fix it with cookie-cutter plans is like fueling a jet with regular gas.The issue isn’t motivation. It’s misalignment.Your habits, identity, and environment no longer match the level you’re playing at. Time-starved, always traveling, “I’ll start next week” Frustrated by generic programs that don’t get your life Tired of feeling like your body can’t keep up with your ambitionThat’s where I come in.At AP Elite, we help high-performing professionals reclaim energy, clarity, and control - without sacrificing their careers, families, or lifestyle.Over the past few years, we’ve worked with leaders, execs, and elite performers, helping them drop over lbs of body fat collectively, reverse burnout, and rebuild a system that runs on precision, not pressure.How? Precision Strategy: Everything is built around your body’s unique needs, your individual preferences, and rigorous schedule - not internet advice.🧠 Identity-First Coaching: We help you think, decide, and lead like the healthiest version of you. Real-Time Accountability: When life gets chaotic (and it will), we don’t hit pause. We pivot fast.This isn’t a bootcamp or a biohacking trend.It’s executive-level health transformation, engineered for results and built to last.Our clients typically: Drop 15–30 lbs sustainably Reverse inflammation and brain fog Wake up with energy they haven’t felt in years Lead sharper, feel stronger, and live longerBut the real win?They stop playing catch-up.They stop starting over.They finally feel like their body, mind, and success are on the same team.

Experience

1. Chief Executive Officer

   Ap- Elite Coaching

   Jan 2020 — Present · US

   I founded AP Elite to solve the problem I used to hide: peak professional success paired with personal health decline.After years of performing on yachts, on screens, and in boardrooms, I walked away from the spotlight and into the work that actually changes lives: helping high-achievers reclaim their health, energy, and power without pausing their life to do it.I didn’t want to build a fitness brand.I built a transformation system rooted in data, identity, and real-world sustainability.Today, I lead a team of expert coaches serving elite professionals across tech, finance, law, and executive leadership. Our clients come to us exhausted, frustrated, and skeptical - and leave energized, empowered, and fully in control of their body and performance.Our model is built around three core pillars:Precision strategy: Bloodwork, metrics, and biofeedback drive recommendationsIdentity-first transformation: We don’t just change what you do, we shift who you become.Real-life integration: Our systems bend with your life. They don’t break under stress.Typical outcomes within 30–90 days: 15 - 30lbs of fat loss (without burnout or overtraining) More clarity, energy, and drive than they’ve felt in years.🧠 Confidence in a system that finally sticks - no starting over.This is not a course. This is not a 30-day fix.This is a high-touch, high-responsibility partnership for people ready to own their health the way they own their success.

Education

• National academy of sports medicine

  Certified personal trainer, Health and Physical Education/Fitness

  2019 — 2020

• University of Johannesburg

  Bachelor's Degree, Intrepreneurial management

  2008 — 2010

Skills

• Product Marketing
• Research
• Social Media Marketing
• Brand Activation
• Cause Marketing
• Marketing
• Customer Service
• Interactive Advertising
• Marketing Strategy
• Strategic Planning
• Product Launch
• Creative Solutions
• Marketing Management
• Creative Concept Design
• Microsoft Office
• Sales
• Social Media
• Marketing Communications
• Microsoft Word
• Key Client Relationships
• Project Management
• Digital Marketing
• Management
• Advertising
• New Business Generation
• Outdoor Advertising
• Business Innovation