Ashton Baro
- Role
- Digital Marketing Coordinator at Enovis
- Location
- Weatherford, TX, US
- LinkedIn followers
- 500 followers
About Ashton Baro
Downstream marketing professional within the medical technology industry with experience…
Experience
Digital Marketing Coordinator
May 2022 — Present · Lewisville, TX, US
Managing downstream marketing programs for the Chattanooga and LightForce brands within the Recovery Sciences business unit, supporting commercialization through coordinated campaign execution, asset development, and cross-functional collaboration with key stakeholders, including product marketing, sales, clinical, regulatory, legal, and external partners.• Supporting ongoing Allego sales enablement platform management for the Chattanooga sales organization, managing content updates, asset governance, and stakeholder coordination to improve usability and adoption.• Managing relationships with industry organizations and external partners, partnering closely with the Director of Clinical Education to coordinate continuing education programs, webinars, and sponsored clinician-facing educational events.• Increased sales-qualified leads by +16% in 2025 by optimizing downstream campaigns, refining targeting strategies, and leveraging performance insights to inform program-level decisions.• Designed and implemented a cross-functional medical marketing review workflow that increased operational efficiency by 15%, reduced execution bottlenecks, and enabled timely approval of 175+ assets annually.• Collaborating with upstream and downstream product marketing managers to support campaign planning and execution aligned with long-term strategic plans, market adoption goals, and competitive positioning.• Contributing to trade show marketing strategy and execution, including pre-show messaging alignment.• Leveraging Salesforce, HubSpot, and Google Analytics to analyze campaign KPIs, market trends, and competitor activity, synthesizing data into actionable insights for senior marketing leadership.
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