Ashraf Phoolwale

Category Buyer | Product Management | Team Management

Role
Senior Product Executive at Vijay Sales
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Ashraf Phoolwale

I am a Retail & Category Professional with 10+ years of experience in Apple category management, retail operations, visual merchandising, sales leadership, and customer experience across brands like Vijay Sales, Xiaomi, Apple (iPro), and Maple.My expertise spans managing 36+ large-format retail stores, optimizing assortment planning, driving sales KPIs, ensuring Apple-standard VM execution, and collaborating cross-functionally with brand teams, ASMs, store managers, promoters, and trainers.I excel in: Category Management & Retail Analytics Visual Merchandising (Apple Planograms) Store Operations & Team Leadership Stock Planning & Inventory Control Sales Reporting, Target vs Achievement Customer Training & Product EducationI’m now seeking roles such as Category Manager, Retail Operations Manager, Apple Trainer, Visual Merchandising Manager, Key Account Manager, or E-commerce Category Specialist.Always learning, improving, and delivering results.Let’s connect!

Experience

  1. Senior Product Executive

    Vijay Sales

    Nov 2022 — Present · Mumbai, IN

    Looking into possible item selections and analysing market trends Negotiating deals with suppliers, including price, turnaround time, and deliveryBuilding and maintaining good working relationships with suppliers & BrandsKeeping track of current products, inventory.Preparing purchase orders and maintaining procurement records Monitoring purchase orders and delivering reportsCommunicating with the management team for Sellout support & PricingAssessing the financial risks of purchases & Ground Stock Availability.Attending trade shows, product exhibitions, conferences, to stay current on new products and trends Discussing defective or unacceptable goods or services with vendors

Education

  • Mumbai University Mumbai

    HSC, Business/Commerce, General

    2006 — 2008

  • ASBS MBA - Oriental School of Business

    PGDM, Marketing

    2012 — 2014

  • KGKC COLLEGE

    Bachelor's degree, COMMERCE

    2009 — 2011

  • Kes

    SSC, ALL

    1997 — 2007

Skills

  • Customer Service
  • Public Speaking
  • Marketing
  • Microsoft Office
  • Powerpoint
  • Microsoft Excel
  • Time Management
  • Microsoft Word
  • Teamwork
  • Team Management
  • Research
  • Leadership
  • Analysis
  • Sports

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Ashraf Phoolwale — Senior Product Executive at Vijay Sales in Mumbai, MH, IN | Unifers