Ashokkumar Radhakrishnan

About Ashokkumar Radhakrishnan

I am a strategic finance leader who partners with CEOs, Boards, and business teams to…

Experience

1. Business Controller

   Red Bull

   Sep 2012 — Present · Mumbai, IN

   I drive strategic growth, optimize supply chains, enforce governance, harness technology, and manage change effectively.PROFITABILITY TURNAROUND: Transformed -VE 10% EBITA to 15% profitability by reducing retailer and distributor margins by 20% through benchmarking and ROI analysis. Co-led “Project Reach”, expanding to 100K new outlets using data analytics for high-performing outlet identification Boosted key account retail profitability by 10%(20••••21) and achieved 70% sales growth (20••••21) through BCG matrix analysis and strategic outlet investments. Achieved a 19% YoY increase in profitability -2021-24 by negotiating strategic deals, streamlining RTM supply, and allocating targeted funds. Enhanced efficiency by reducing warehouse damages and shortages by 95% through stringent controls. Executed flawless GST compliance from day one, maintaining full compliance with zero penalties.STRATEGICALLY LEVERAGING TECHNOLOGY: Co-designed a Distributor Management System with robust internal controls and automated processes, enhancing decision-making. Currently implementing Online DMS and driving adoption while collaborating with IT to build data pipelines into Snowflake for advanced descriptive and prescriptive analytics. Developed R Studio visual reports for marketing efforts, aiding RTM planning.🤖 Optimized promotional investments by 21% with a Python-based machine learning app. Optimized trade spend by 20% and improved planogram compliance by 15% with AI-driven in-store execution auditing.MARKET PRICING AND GOVERNANCE: Pioneered direct payments for retailers, boosting engagement and optimizing payouts by 5%. Enhanced in-store execution by 11% in 3 months through strategic merchandising. Tackled pricing chaos by cutting promotions for key accounts and quick commerce, curbing e-com sales, and implementing direct retailer payments. Bridged the gap in trade discounts between top and bottom-tier outlets.

Education

• ICFAI Business School (IBS),Hyderabad

  MBA

  2004 — 2006

• University of Pune

  B.Com

  1995 — 1997

• Institute of Chartered Accountants of India

  Chartered Accountant

  1998 — 2004

Skills

• Strategic Financial Planning
• Business Analysis
• Forecasting
• Fmcg
• Financial Modeling
• Auditing
• Internal Audit
• Sap
• Change Management
• Analysis
• Sap Products
• Business Strategy
• Factory Finance & Control
• Budgets
• Finance
• Management Information Systems (Mis)
• Commercial Management
• Strategy
• Budgeting
• Analytical Skills
• Management
• Cross-Functional Team Leadership
• Business Planning
• Financial Planning
• Mis
• Fast-Moving Consumer Goods (Fmcg)
• Business Integration
• Leadership
• Team Management