Ashok Reddy S

About Ashok Reddy S

As a Paid Social Director at Assembly Global, I bring over 13 years of experience in paid social and search marketing. My expertise lies in campaign management, media planning, budget allocation, and ROI optimization across platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, and Pinterest. I focus on developing and delivering client-centric strategies and reports, while driving measurable results for EMEA brands. I am committed to crafting and implementing both short-term and long-term strategies to achieve business objectives and profitability goals. By leveraging data-driven insights, my work empowers brands to maximize their return on investment and improve overall campaign performance. My approach is rooted in collaboration, precision, and a dedication to delivering impactful outcomes.

Experience

1. Paid Social Director

   Assembly Global

   Aug 2024 — Present

   Managing EMEA brands and supporting the brands to increase the ROI and ROAS across multiple platforms2. Managing the development and delivery of client deliverables, including campaign reports, status documents, and customized media plans.3. Utilizing skills in platforms such as Facebook, Instagram, Snapchat, TikTok and Pinterest 4. Engaging in budget allocation, media planning, campaign strategy, account structure, ROI analysis, competitor research, and creative/content strategy.5. Taking ownership for end-to-end campaign management, optimization, and troubleshooting.6. Implementing short-term and long-term strategies to achieve business plan and profitability goals.7. Mining data to provide insights and recommendations on business challenges and opportunities.Creating custom reports on a weekly, monthly, and yearly basis to achieve specific KPIs such as CPA, CPV, and CTR.8. Assisting in the creation of media plans and floodlight activities based on client budgets.9. Contributing to logistics, presentations, and pitch materials for business growth opportunities.10. Engaging in hiring and evaluating associates and management staff to meet workforce demands.11. Providing organizational leadership and establishing a business vision to achieve sales, profit, and revenue goals.

Education

• Bachelor of Technology (B.Tech.), ECE, NRI Institute of Technology

  Bachelor of Technology (B.Tech.), ECE, NRI Institute of Technology, Electrical, Electronic and Communications Engineering Technology/Technician

  2009 — 2013

Skills

• Display Advertising
• Off-Page SEO
• Content Management Systems (Cms)
• Search Engine Optimization (SEO)
• Business Development
• Digital Marketing
• Content Marketing
• Web Development
• Brand Management
• Social Media Marketing
• E-Commerce SEO
• Web Content Writing
• Email Marketing
• Google Adwords
• Affiliate Marketing
• Social Media Optimization (Smo)
• Branded Content
• Campaign Management
• Google Analytics
• Online Marketing
• SEO Copywriting
• Content Management
• Social Media Communications