Ashok Darisipudi

About Ashok Darisipudi

A proven customer experience, design strategy and innovation leader with ~20 years of professional experience working in cross-functional corporate R&D, agency, and consulting team environments.• Broad experience in building and driving innovation from strategy phase to commercialization utilizing design thinking, customer experience, human centered design tools and techniques. • Broad experience in designing, executing and managing customer experience strategy, research, design and testing activities encompassing FinTech, retail, ecommerce, engineering, medical devices and insurance industries.• In-depth knowledge and experience in innovation strategy and opportunity evaluation processes like market research, macro market and technology analysis, 10 types of innovation, customer needs assessment, qualitative and quantitative data analysis, concept generation, and concept development.• Cross-discipline knowledge of project management, new product development, branding, information architecture, industrial design, systems engineering, quality control, technology, and business.• Authored over 20 journals/conference papers and book chapters.• Co-inventor in 8 USA design patents (4 software/cloud computing & 4 engineering) and inventions.Skillset- Strategic CX/Design: CX Vision in the Age of AI, CX Measurement Framework & KPI Scorecards (NPS/CES/CSAT), Innovation Strategy & Commercialization- Methodologies: Design Thinking, Service Design, Human-Centered Design, Journey Mapping• Core UX Expertise: Generative & evaluative research, competitive benchmarking, usability studies (including eye-tracking), ethnographic studies, Figma, Sketch, Axure, and Adobe Creative Suite.• AI/Analytics & VoC: Predictive Modeling, Customer Journey Orchestration, CX ROI Modeling.• VoC Platforms: Foresee, Qualtrics, Opinion lab, and Survey Monkey.• Analytics: Google Analytics, Adobe Analytics, Quantum Metric, and Forester

Experience

1. Senior Manager - Customer Experience

   Intuit

   Nov 2023 — Present · Plano, TX, US

Education

• Clemson University

  MS, Industrial Engineering - Human Factors Engineering

• Louisiana State University

  Doctor of Philosophy - PhD, Human Computer Interaction, Human Factors and Ergonomics

• Jawaharlal Nehru Technological University

  B.Tech, Mechanical Engineering

Skills

• Focus Groups
• Competitive Analysis
• Ergonomics
• User Interface
• User Research
• Human Factors Engineering
• Eye Tracking
• Workflow Analysis
• Brand Awareness
• Personas
• Requirements Gathering
• Visio
• Data Analysis
• User Interface Design
• Six Sigma
• Human-Computer Interaction
• Brand Development
• Usability Design
• Usability Engineering
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Requirements Analysis
• Human Computer Interaction
• Heuristic Evaluation
• User-Centered Design
• Information Architecture
• Ethnography
• Industrial Design
• Human Factors
• Prototyping
• Contextual Inquiry
• Simulations
• Software Documentation
• Market Research
• Task Analysis
• Product Development
• Usability Testing
• Program Management
• Research