Ashok Kumar Mahapatra

About Ashok Kumar Mahapatra

A seasoned marketing professional with experience in driving growth through data driven acquisition and retention strategies. I have worked on performance linked business plans on digital marketing, affiliate marketing, and brand alliance. An agile technology enthusiast delivering static and dynamic martech processes with Fundraising as the primary KPI- Supervised the annual marketing spends across all digital channels- Lead the in-house team of Performance Marketing- Brand Marketing and ORM, Retention & CRM - Focus areas include SEO, SEM, Product Marketing, CRM & User Lifecycle, Branding, Influencer and Content Marketing, Partnerships and Offline Marketing to scale organic and paid traffic leading to user growth, engagement and retention metrics, track market trends and tailoring the marketing route across online and offline to create growth- Lead the brand marketing initiatives via agency relations including digital and creative for integrated output- Own the outcomes including User Growth, P&L and ARPU, traffic scale up, with engagement goals- Strong focus on optimisation across organic and paid acquisition sources including Google, Facebook, Instagram, Twitter, Pinterest, LinkedIn and Programmatic channels for lower CAC and higher LTVs on all platforms along with retargeting- Martech Stack includes Google Analytics, Data studio, Salesforce, Jira, Zimbra, CMS, Payment gateway, UPI etc- Supervising the alliances & partnerships function for strategic tie-ups with digital user base - Leading the product team & managing UI & back end changes on the Websites- Leading the marketing team & planning campaigns, mapping to product- Strategizing, managing & executing campaigns for all social media channels including Facebook, Twitter, Google+, Pinterest, LinkedIn & YouTube- Planning all EDM campaigns, SMS campaigns, paid campaigns on Google / Social Media. Creating & delivering highly customized campaigns based on the marketing agenda of the brand- Business Development specific to brand alliance for digital campaigns- Leading the Technology team to deliver solutions on an ongoing basis.I specialize in:Performance & Growth Marketing (AI, SEM, affiliate marketing, social media marketing, influencer collaborations.)Retention & CRM (personalized email campaigns, SMS marketing, and automation using MarTech stacks.)Fundraising & PartnershipsLeadership (setting up process, managing agencies, in-house teams, and cross-functional collaboration across marketing, tech, and products)

Experience

1. Head of Digital

   Smile Foundation

   Oct 2023 — Present · New Delhi, IN

   Leading Digital Marketing and Fundraising along with Donor Retention

Education

• Institute of Management Technology, Ghaziabad

  Post Graduate in Marketing Management, Marketing/Marketing Management, General

• Biju Patnaik University of Technology, Odisha

  Bachelor in Technology, Mechanical Engineering

  2002 — 2006

Skills

• Growth Hacking
• Online Marketing
• Blogging
• Lead Generation
• Branding
• Reputation Management
• Online Advertising
• Campaign Strategies
• Event Marketing Strategy
• New Media
• Social Media
• Strategic Planning
• Campaigns
• Startup Marketing
• Marketing Communications
• Direct Marketing
• Film Marketing
• Marketing Strategy
• Data Analysis
• Media Planning
• SEO