Ashok Kumar Dora

About Ashok Kumar Dora

I’m the performance Marketing Manager for Thermo fisher scientific, A seasoned marketeer with extensive experience in Paid Digital platforms, data-driven marketing, and social engagement, new product/campaign design and execution and actively managed search,video,app, display campaigns with leading vendors such as Google,Adobe,Eloqua, Amazon,sears and Microsoft. I am passionate about the use of technology and digital Platform in marketingI have led a team to successfully deliver on complex projects involving multiple stakeholders, located across geographies. Managed brand guidelines, content, campaigns, and sales qualified leads management through customer relationship management (CRM) and targeted email communication campaigns.I am a Strategic thinker, results driver, innovator, and a big fan of data analytics supplementing successful Go Market Brand and Marketing campaigns.A few of My core marketing skills are highlighted below :+Brand development and Branding +Competative analysis +SMM Strategy +SEM Strategy +Data Analysis +Paid Media & Programmatic advertisement +Content Strategy +Digital Advertisement +Google & Adobe Analytics

Experience

1. Manager Paid Search - Apj

   Thermo Fisher Scientific

   Dec 2024 — Present · IN

   Create strategies for digital marketing in different customer segments based on their characteristics. • Develop short-term tactics and implementation plans using internal and external resources.• Work with internal products, cross-team channels, and third-party media resources to implement plans that address customer needs, continuously improving methods to generate more leads.• Collaborate with global teams to acquire high-quality customer engagement resources and conduct targeted promotions through localized production.• Continuously improve customers\' digital experience through data analysis, tool development, content creation, and other methods, improving brand awareness and dedication to convert business opportunities

Education

• Gangadhar Meher University

  Bachelor’s Degree

  2004 — 2007

• UC Irvine

  Integrated Marketing Specialized Study Program

  2024 — 2025

• Panchyat College , Bargarh

  10 +2

  2002 — 2004

• ICFAI University

  MARKETING AND HR

  2008 — 2010