Amelia Shoemaker

About Amelia Shoemaker

Recognized for developing tailored product assortments for leading retailers, I ensure seamless alignment with design aesthetics, production capabilities, and financial objectives. My proficiency extends to managing global operations, optimizing development processes, and fostering cross-functional collaboration with Design, Production, and Planning teams. By providing actionable data and insights, I contribute to shaping strategic decisions that elevate customer satisfaction and business performance. Additionally, I work closely with Ecommerce and Marketing teams to ensure a cohesive and compelling product experience across all customer touchpoints.

Experience

1. Assistant Product Manager

   Hamilton Beach Brands Inc.

   Nov 2025 — Present · Richmond, VA, US

   Supporting the Weston Brand• Category Management: Oversee the day-to-day operations of assigned product categories, ensuring performance targets are met.• Market Insights: Monitor competitive activity-including pricing, positioning, assortment, and merchandising-to identify opportunities and threats.• Product Development: Support or leaddevelopment of new products by identifying unmet consumer needs and collaborating with cross-functional teams including Industrial Design, Consumer Marketing, Engineering, Quality and Sourcing.• Product Communication: Help define each product\'s unique value proposition and ensure it is consistently reflected across marketing, packaging, and digital content.• Sales Enablement: Partner with the sales team to deliver product training, attend key account meetings, and develop tailored product and pricing strategies.• Business Analysis: Track and report on product performance, sales trends, and margin targets; provide regular updates to senior management.• Strategic Initiatives: Contribute to category strategy development and participate in special projects that drive innovation and growth.

Education

• Virginia Tech

  Bachelor of Science (BS), Liberal Arts and Human Sciences; Apparel, Housing and Resource Management

  2009 — 2013

• Savannah College of Art and Design

  Master of Arts (M.A.), Luxury and Fashion Management

  2015 — 2019

Skills

• Fashion
• Sewing
• Multi Tasking
• Microso
• Wordpress
• Microsoft Powerpoint
• Communication
• Inventory Management
• Social Media
• Outstanding Time Management Skills
• Merchandising
• Design Patterns
• Time Management
• Retail Sales
• Adobe Creative Suite
• Customer Service
• Marketing
• Apparel