Ashna Kothari
Senior Marketing Automation Developer @BMO
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WORK HISTORY
Senior Marketing Automation Developer @BMO
Toronto, ON, CA
EDUCATION
Seneca Polytechnic
Postgraduate Degree, Marketing/Marketing Management, General
Seneca Polytechnic
Postgraduate Degree, Event Marketing
Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics
High School, Commerce
Lala Lajpatrai Institute Of Management
Bachelor’s Degree, Management Studies
ABOUT ASHNA KOTHARI
Digital Marketing professional with 7+ years of experience, specializing in Salesforce CRM. Expert in full-cycle campaign execution, digital program development, and leveraging automation to enhance user journeys.My expertise lies in crafting engaging customer journeys and implementing effective content marketing strategies. With a keen focus on email marketing and CRM, I specialize in developing scalable digital programs that optimize audience engagement and retention. I also bring technical knowledge in AMPScript, HTML/CSS, SQL, dynamic content and complex journey builder mechanics.Currently working as a Senior Marketing Automation Developer at BMO, I spearhead the development and execution of global customer communications, craft engaging automated customer journeys, and implement effective content marketing strategies. Through strategic content nurturing, I cultivate meaningful connections with our customers, driving brand loyalty and advocacy.
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