Ashna B.
Account Manager @Saatchi & Saatchi
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WORK HISTORY
Account Manager @Saatchi & Saatchi
London, GB
An Account Manager within the bespoke PG One team at Saatchi & Saatchi London, servicing the Procter & Gamble account.
EDUCATION
Amity University, Greater Noida Campus
Master of Arts - MA, Advertising and Marketing
Delhi University
Bachelor's degree in journalism, Mass Communication/Media Studies
Brunel Business School
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT ASHNA B.
With Almost 5 years of experience in advertising agencies, I have developed a strong talent for building trusted relationships with high-value, high-impact clients.I managed a portfolio of more than a dozen clients in the Retail, Hospitality, and FMCG industries. I strategically coordinated a variety of B2C & B2B digital marketing campaigns that consistently delivered results, including over 20 campaigns that averaged a 10% or greater conversion rate. In addition to my experience working with existing client accounts, I was also given the opportunity to assist the business development team with RFPs for new clients in different verticals. I was responsible for selecting the pitch team, developing our presentation strategy, and spearheading post-pitch follow-up efforts. My efforts earned a 40% win rate, directly resulting in a more than average retainer in new accounts.When I’m not growing accounts, I’m usually either reading non-fiction books or watching old episodes of Friends for the one-millionth time. If you would like to know more, feel free to send me a message. I’d be delighted to hear from you.Specialties: Account management, customer acquisition, relationship management, internal & external communication, negotiation, teamwork, presentation skills, MS Office, Research
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