Ashmita Ray
Senior Strategist @Monks
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WORK HISTORY
Senior Strategist @Monks
Toronto, ON, CA
Craft and translate brand strategy into multi-channel campaign ecosystems across web, social, apps, retail, and experiential touchpoints for global brands- Develop product roadmaps and business strategies, partnering closely with client, tech, and creative teams to drive aligned objectives- Lead qualitative research, user testing, and audience mapping to shape brand, product, and innovation strategies grounded in human insight- Facilitate cross-functional workshops that align creative, technology, and client teams around strategy-led initiatives.Industry and client experience: Tech (Meta, Microsoft, Facebook, Google, Twitter, HP), Sports (NBA, EA Sports, adidas MLS), Entertainment (Activision, HBO Max, Complex), Fashion & Beauty (Fenty Beauty, La Mer, Nordstrom, adidas, adidas x IVY PARK), QSR (Burger King)
ABOUT ASHMITA RAY
Strategy Director helping global brands navigate the intersection of human insight and…
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