Ashmita Pillay

About Ashmita Pillay

Experienced Public Relations professional. GM, Corporate Communications at Tata Motors. Responsible for Internal and External Communications. Comes with a demonstrated history of working in the automotive, banking & finance and entertainment industry. Skilled in Internal Communications, Content Management, Strategic PR planning, Media training, Building Brand Advocacy, Reputation Management, Crisis Management, Event Management, and Media Relations.

Experience

1. Gm- Corporate Communicatons

   Tata Motors

   Nov 2009 — Present · Mumbai, IN

   Acting head of Corporate Communications, leading Internal and External CommunicationsPlan and roll out an effective communications calendar to keep internal audiances engaged and informedTrain teams across regions to deliver top line messages and developed a cascade matrix Internal campaign planning Plan proactively strategic messaging in line with the Corporate and Business plansWork closely with various functions to build an impactful narrativeTrain spokespersons to engage effectively with media Analyse trends and take strategic decisions on Brand & Corporate stories Draw Strategic events calendar and PR plans Crisis communication managementOrganise Indian and International media FAMs Organise media experiencial drivesLead the development of media centre on the website

Education

• University of Mumbai

  PGD, Public Relations

  2005 — 2006

• University of Mumbai

  PGD, Public Relations and Event Management

  2005 — 2006

• University of Mumbai

  BMS (Bachelor of Management Studies)

  2003 — 2005

Skills

• Strategic Communications
• Corporate Communications
• Public Relations
• Internal Communications
• Media Relations
• Brand Management
• Marketing Strategy
• Strategy
• Advertising
• Team Management
• Press Releases
• Social Media Marketing
• Media Planning
• Event Management
• Crisis Communications
• Corporate Social Responsibility
• Crisis Management
• Integrated Marketing
• New Media
• Management
• Marketing Communications
• Social Media
• Market Research