Ashmita Bhattacharya

About Ashmita Bhattacharya

I am a Growth, Commercial, and Operations Leader with 12+ years of experience scaling…

Experience

1. Head of Ecommerce-apac

   ECU Worldwide

   Jun 2024 — Present · Mumbai, IN

   As Head of eCommerce Logistics at ECU Worldwide, I lead the global shipping strategy for direct-to-consumer and marketplace brands across APAC, MENA, and Europe. My role combines commercial leadership, strategic sourcing, partner/vendor management, and operational execution across LCL, FCL, and air freight services. I work cross-functionally with global teams to build agile, tech-enabled logistics capabilities that help brands scale internationally.Designed and executed a multi-region go-to-market strategy, launching eCommerce shipping lanes across APAC, MENA, and EuropeBuilt a cross-border logistics vertical from the ground up, aligning organizational goals with scalable logistics solutionsStay ahead of global trade trends, regulatory changes, and transport innovations to drive sustainable growth.Lead sourcing and contract negotiations with global freight and tech partners to ensure cost-effective and reliable shipping solutionsManaged supplier SLAs, conducted regular performance audits, and identified alternate partners in high-risk regionsCollaborate with business, finance, and operations teams to drive integrated customer solutions and ensure service continuityOwn daily operations for high-volume shipments, ensuring quality, compliance, and cost efficiency across transport modesMonitor key performance metrics (transit time, cost per shipment, carrier performance) to enhance service qualityDesigned and implemented SOPs, business continuity protocols, and escalation mechanisms to manage geopolitical and supply chain disruptions.Ensure end-to-end compliance with international shipping standards, customs regulations, and environmental normsPartner with risk and legal teams to assess potential disruptions and implement hedging/mitigation strategiesManage vertical-level budgeting and financial forecasting, with a focus on cost optimization and technology integration

Education

• West Bengal University of Technology, Kolkata

  Bachelor's degree, Electronics and Instrumentation Engineering

  2008 — 2012

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Post Graduation in IT Business Management, Information Technology

  2015 — 2016

Skills

• Java Enterprise Edition
• Product Development
• Heroku
• Salesforce.com
• Java
• Customer Relationship Management (Crm)
• Data Entry
• Microsoft Excel
• Elicitation
• Salesforce.com Administration
• C++
• Software Development Life Cycle (Sdlc)
• Business Analysis
• Team Management
• Retail
• Data Analysis
• Shell Scripting
• Data Analytics
• Pl/Sql
• Use Case
• Microsoft Sql Server
• Javascript
• Dashboard
• C
• Microsoft Office
• Enterprise Resource Planning (Erp)
• Use Case Diagrams
• New Product Implementations
• Sql
• Linux
• User Interface Design
• User Stories
• Use Case Analysis
• Oracle
• Requirements Analysis
• Agile Methodologies
• Management
• Post Go Live Support
• Microsoft Powerpoint
• Core Java