Ashlyn Beaman
Sr. Social Media Specialist at The Friedkin Group
- Role
- Sr Social Media Specialist at The Friedkin Group
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ashlyn Beaman
With 7+ years leading social media and brand strategy across sports, hospitality…
Experience
Sr Social Media Specialist
Oct 2024 — Present
Lead strategy, planning, and execution of organic social media content across multiple brand channels (Instagram, Facebook, TikTok, LinkedIn, X, and YouTube).• Manage day-to-day communication with agency partners to ensure alignment on content strategy, creative development, and publishing schedules.• Collaborate cross-functionally with internal departments and agency partners to align messaging and campaign goals with overarching brand strategy.• Develop and maintain detailed social media calendars, ensuring timely and consistent delivery of brand-aligned content.• Analyze performance metrics and use insights to optimize content and increase engagement, reach, and community growth.• Create compelling copy and visual briefs tailored to each platform’s unique audience and tone.• Monitor cultural trends, brand mentions, and competitor activity to inform strategy and identify new opportunities.• Oversee community management efforts, ensuring timely responses and engagement with followers.
Education
California State University, Northridge
Marketing
Prairie View A&M University
Mass Communications
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