Ashley Cole

Marketing & Client Development Coordinator @Shumaker, Loop & Kendrick, LLP

Sarasota, FL, US

Partner closely with the Managing Partner and Marketing Partner of the Sarasota office, meeting regularly to align local strategies with firmwide business goals, brand direction, and growth opportunities.Lead associate-level business development efforts in the Sarasota office—coaching associates on relationship-building strategies, cross-serving, and visibility tactics to help grow their individual books of business.Led the successful implementation and ongoing management of the firm’s HubSpot marketing platform—developing workflows, organizing contact segmentation, and training team members across offices to maximize adoption and ROI.Oversee the Sarasota office’s marketing budget—ensuring strategic resource allocation, tracking ROI on marketing investments, and aligning spending with business priorities.Collaborate with fellow marketing team members and firm leadership to execute integrated marketing campaigns, enhance client outreach, and support attorney business plans.Manage content strategy and execution across key social media platforms (LinkedIn, Facebook, Instagram, X, Vimeo, YouTube), tailoring messaging to each audience to maximize engagement.Support event planning and execution—from client receptions to internal trainings—ensuring alignment with firm goals and overall brand experience.Drive CRM strategy and data integrity through contact harvesting, segmentation, and campaign tracking to support attorney outreach and client development efforts.Assist with proposal development, branded collateral, press opportunities, and client-facing content in collaboration with the broader communications team.Oversee daily marketing operations for the Sarasota office, including vendor coordination, branded material distribution, promotional item inventory, and local media outreach.

State College of Florida-Manatee-Sarasota

Associate of Arts and Sciences - AAS

Florida Atlantic University

Bachelor of Applied Science - BASc