Ashlin E.

About Ashlin E.

At Avalara, I drive end-to-end account growth by building and expanding strategic partnerships with mid-market and enterprise customers. I own customer engagement from onboarding through adoption, renewal, and expansion, using a consultative sales approach to align Avalara’s solutions with customer business objectives. By leading value-based conversations, driving product adoption, and maintaining executive alignment, I consistently influence retention, expansion, and long-term revenue growth.Previously, as a Client Account Management Consultant at Allied Market Research, I managed global accounts and developed account growth strategies rooted in deep discovery of customer goals and market challenges. I partnered with clients as a trusted advisor, positioning research solutions to solve business problems, identifying upsell and cross-sell opportunities, and supporting contract renewals—contributing directly to revenue growth and long-term customer relationships.

Experience

1. Account Manager

   Avalara

   Jan 2025 — Present · IN

   Owned the end-to-end sales lifecycle for 1,500+ mid-market and enterprise accounts, driving renewals, expansion, and long-term retention.Managed renewal-to-expansion motion with 88% renewal rate, retaining $3.5M+ ARR through consultative selling and contract negotiations.Conducted proactive renewal readiness and account health assessments, identifying churn risks and growth opportunities 90 days pre-expiry.Led discovery-driven conversations to align customer needs, compliance challenges, and workflows with Avalara solutions.Closed upsell and cross-sell deals across AvaTax, Returns, and CertCapture, delivering 25% YoY expansion revenue growth.Partnered cross-functionally with CS, Finance, Legal, Product, and Leadership to structure pricing, multi-year agreements, and expansion contracts.Delivered value-based demos, ROI presentations, and QBRs to drive adoption, influence renewals, and expand accounts.Built territory and account engagement plans, strengthening executive relationships and increasing wallet share.Maintained a strong pipeline and renewal forecast in Salesforce, achieving 95%+ forecast accuracy and consistent quota attainment.Improved customer trust and adoption through a consultative sales approach, driving a 15-point NPS increase.Led renewal operations and executive-level reporting, enabling $2M+ in expansion pipeline and predictable revenue outcomes.

Education

• Alagappa University, Alagappa Nagar, Karaikudi

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2011 — 2013